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Managing innovation within firms, The 4 Quadrants, Organisational heritage…

- - - - Market
      - Product
      - Firm
      - Project
- - - - High impact
        
        Architectural innovation will have a great impact upon the linkage of components, the knowledge of single components will remain the same
        
        Radical innovation is technology development. Only if it revolutionises both component and architectural knowledge
      - Low impact
        
        Incremental innovation
        
        Modular innovation
    - - High impact
        
        Radical innovation
      - Low impact
        
        Architectural innovation
        
        Incremental innovation will build upon existing component and architectural knowledge