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BBA process design - Coggle Diagram
BBA process design
Marketing
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Define Value Ladder
for each tier specify what we offer includes, the value it provides, and the pricing
Identify 3-4 product/ service tiers ( free lead magnet, entry-level product, mid-level service and high end offer )
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Create Sales Funnels
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outline the emails and follow-ups for each funnel stage ( nurturing sequence, sales, pitch, and engagement emails.)
Upsell and Cross-sell
Develop upsell/cross-sell strategies for each product tier in value ladder using tailored messaging to offer higher-tier products at relevant points in the customer journey
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Sales
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Identify Sales Target
Define sales goals ( monthly revenue targets, customer acquisition numbers )
Break these goals down into daily/ weekly based on your funnels performance metrics ( conversation rates , average order value)
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