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why start a business, How does society Benefit, essential elements in any…
why start a business
entrepreneur
unique idea, new market, low competition, taking risks, market leader, revolutionary
provides practices of setting up, innovation and sustainability
Businessman
existing idea, create place in a market, high competition, avoids risk, market player, traditional
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How ENT think
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Bricolage
experimenting, tinkering, repackaging or reframing
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Prior ecperience
exp, history, culture, and family values
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Risk tolerance
level of risk dep on Background, values, family situation
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