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Week 2 Vision, mission, values and goals - Coggle Diagram
Week 2 Vision, mission, values and goals
Vision
vision statement, in the future (envision ow company will be) organisational aspirations
Wit (2017, pp. 54–5) 4 elements of strategic vision
- Envisioned contextual environment
Socio-cultural, economic, political/regulatory, technological, legal and environmental factors change
- Envisioned industry environment
new competition, change is cust preferences, change public services
- Desired future organisational position
industry and environment position, like market leader, or long term actions
time span for vision to be achieved, Dynacism in industry and environment
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Mission
"send people and organisations towards a direction " de Wit, 2017, p. 51; Johnson et al., 2017, p. 7)
better understand of business purpose, (something the business should be doing now and continue doing)
Direction, legitimise, motivation (de Wit and Meyer, 2004).
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Values
standards of conduct (Nystrom, 1990) and desired outcomes (Rokeach, 1968), and claimed that they drive motivational goals (Schwartz and Bilsky, 1987)
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‘bedrock of a company’s organizational culture’ (Hill et al., 2014, p. 16)
values are enduring as well as stable : (Bourne and Jenkins, 2013, p. 497).
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Goals
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Hill et al. (2014, p. 18), objectives should be:
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