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NEA - Coggle Diagram
NEA
Criteria
Include tagline
"Revive Your Ride!"
Visual identity
Font
Font colour
Font texture
Font weight
Font size
Colour scheme
Local landmarks (in Manchester or Hyde need to be included in design)
A new logo
Need to include mockups
It needs to reflect aims and values of Cycle Repair and Rescue
Client
Cycle Repair and Rescue
Aims/Values
Portraying a modern and current feel
Modern
Portrays current feel
"Down to earth" & "Personal"
Graphic options
A full-page A4 colour advert that will feature in a monthly cycling magazine to promote Cycle Repair and Rescue
A new homepage for their website to promote Cycle Repair and Rescue also include a rebranded logo
Printable A4 flyer or A3 poster to promote Cycle Repair and Rescue
Target audience
Racing cyclist
Mountain biking cyclist
Casual cyclist