Main target audience consists of Caucasian / Asian people teens and young adults mainly female

The idea for the branding I am creating is to challenge Australians' traditional fast food services, instead of the standard fast food which usually consists of fatty, low-quality, and generally unhealthy foods. This fast food brand will be serving streamlined/simplified versions of Japanese-styled foods such as shush, onagiri, bubble tea, and many other popular snacks that are more costly in Australia than they could be. (this means that my Advertising should be more health/eco-aware)

In this project specifically, I will have to try extra hard when it comes to avoiding cultural impacts. This will include trying to avoid situations that would cause issues such as cultural appropriation

I plan to minimize the usual environmental impacts within the fast food industry by avoiding wasteful packaging, using cardboard/paper packaging, and managing portion sizes to avoid food waste, etc.