The idea for the branding I am creating is to challenge Australians' traditional fast food services, instead of the standard fast food which usually consists of fatty, low-quality, and generally unhealthy foods. This fast food brand will be serving streamlined/simplified versions of Japanese-styled foods such as shush, onagiri, bubble tea, and many other popular snacks that are more costly in Australia than they could be. (this means that my Advertising should be more health/eco-aware)