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Business Model - VPC framework & Business Model Canvas, G4 (111212005…
Business Model - VPC framework & Business Model Canvas
V-P-C Framework
V
alue
If
Price - Cost = Firm's Profit
Value - Price = Consumer Surplus
Value - Cost = Economic Value created
Consumer's maximum willingness to pay
Value proposition
innovation, service, or feature intended to make a company or product attractive to customers.
STP
Segmentation
Targeting
Positioning
4P
Product
Price
Place
Promotion
Unsatisfied / Future Demand (How to solve the problem)
Substitute
Market size, Installed base, Penetration rate
Problems to be solved
P
rice
C
ost
Value Appropriation
How value is distributed among the firms and populations
Low profitability
Perfect Competition
Monopolistic Competition
High profitability
Oligopoly
Monopoly
Value Creation
turning resources into something valuable
Raw materials
Intermediate goods/components
Final assembly/manufacturing
Marketing and sales
Customer Service
User Journey Map
User Persona
user flows
interactions with the product
objective
Touchpoint
:!:
Map emotions
:smiley:
storytelling
competitor
:explode:
feedback
user analytics tools
gather real life
analyze competitor's main touch points
scenario
walk in your user shoes
understand improvements
identify
pain points and opportunities
service
impression
appearance
substance
every step
note :pencil2:
fictional character
About feeling
Understanding User Personas
:check:
Importance of User Personas in Marketing
Importance of User Personas
in Product Management
Need-Oriented
make informed decisions
1 more item...
Creating
:pen:
Data-Driven Approach
1 more item...
Best Practices for Utilizing User Personas
3 more items...
Enhancing Satisfaction
add value for users
Targeting
Strategic Guidance
provide a comprehensive understanding
user base
guiding decisions in marketing
product development
user experience.
capturing behaviors
needs
ideal audience
characteristics
Key Takeaways
critical
user-centered marketing
product design
help guide decisions
business operations
vital competitive advantage.
Reflection
Identify
sources of data
potential methods
gathering user insights
Business Model Canvas
value orientation
Value propositions
A complete set of products or services created to solve the problems of the target customer group
Demand oriented
Customer relationship
Relationships established and maintained with target audiences
Customer segment
The target of the enterprise, hoping to create value for those customers
Channels
A channel to communicate and engage with target customer groups to convey value propositions
Supply orientation
Key partners
Requires a network of suppliers and partners
Key resources
Create, deliver and obtain profits, and want to provide and deliver the assets required for each element
Key activities
Must-dos, activities that must be carried out to make the business model work
Financial orientation
Cost structure
All costs incurred in operating a business model
Revenue streams
The revenue earned by using pricing mechanisms to obtain profits
G4
111212005 IBS3 Ruby 楊絜茹
110251037 IPCM4 Angelica 蔣水晶
112212002 IBS2 Maggie 李采妤
112212007 IBS2 Alex 楊承逸
my own projects
interaction
function