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PUBLIC RELATIONS MIND MAP - Coggle Diagram
PUBLIC RELATIONS MIND MAP
Definition: According to (PRISA), public relations is a strategic communication strategy that fosters mutually beneficial connections between corporations and their stakeholders. At its foundation, public relations is about influencing, engaging, and developing relationships with important stakeholders in order to shape how a company is seen. It is the process of establishing and maintaining ties between an organization and the general population. (
https://www.prsa.org/prssa/about-prssa/learn-about-pr
).
Here are some of its main characteristics:
Two-Way Communication: PR involves a dialogue between an organization and its audience, aiming to foster mutual understanding and cooperation.
Deliberate and Planned: PR activities are intentional and carefully planned to achieve specific goals, such as enhancing the organization’s image or managing its reputation.
Management Function: PR is often handled at the top management level, as it involves strategic decision-making and policy formulation.
Building Relationships: A core aspect of PR is establishing and maintaining positive relationships with various stakeholders, including customers, employees, investors, and the media.
Crisis Management: PR professionals are skilled in handling crises, mitigating negative publicity, and restoring the organization’s reputation.
Ethical Practice: PR adheres to ethical standards, ensuring honesty, transparency, and integrity in all communications.
Research and Evaluation: PR involves continuous research to understand public opinion and evaluate the effectiveness of PR campaigns.
Source:
https://www.yourarticlelibrary.com/marketing/top-12-characteristics-of-public-relations
Media Relations: Effective PR relies on strong relationships with the media to secure positive coverage and manage the organization’s public image.
Many distinct approaches to public relations theory and practice have emerged over time. Today, public relations is studied as a course on its own and has its own place in the organizational structure; nonetheless, despite all these advancements, PR and its experts continue to have different designations and job descriptions.
The functions of Public Relations:
Public relations mostly focuses on developing effective internal communication strategies.
Practicing strong media relations and developing an effective media strategy.
Serving as an occasional spokesperson for the organization.
Providing support for promotional operations by planning and executing special events such as media launches, tours, videoconferences, and open house days.
Managing the environmental impact of corporate processes: implementing or aiding with CSR initiatives.
Conducting research and analysis on future trends and their implications for the company and its stakeholders.
Networking to build and maintain relationships.
Lobbying to expand the scope of the organisation's influence.
Managing the company's internet presence and social media interactions with customers. (Graham, M. & Iyer, S. 2016)
The nature of PR is to create a positive public image and fostering trust, which can ultimately lead to better business outcomes. Most large organisations recognize Public Relations as a valuable part of their operations.
What Public Relations Is:
Strategic Communication: PR involves crafting and disseminating messages that align with an organization’s goals and resonate with its target audience.
Relationship Building: It focuses on creating and nurturing positive relationships with various stakeholders, including customers, employees, investors, and the media.
Reputation Management: PR aims to maintain and enhance the reputation of an organization by managing how it is perceived by the public.
Crisis Management: During crises, PR professionals work to mitigate negative impacts and restore the organization’s image through effective communication strategies.
Media Relations: PR involves engaging with the media to secure coverage that portrays the organization in a positive light.
Brand Awareness: It helps in building and maintaining brand awareness and loyalty through consistent and strategic messaging.
What Public Relations Is Not:
Advertising: Unlike advertising, which involves paid placements, PR focuses on earned media and organic coverage
Propaganda: PR is not about spreading biased or misleading information; it aims for transparency and honesty in communication
Sales: While PR can support sales efforts, its primary goal is not to sell products but to build a positive image and relationships
Spin: Ethical PR practices avoid “spinning” facts to deceive the public. Instead, they focus on truthful and responsible communication
In essence, public relations is about managing communication between an organization and its publics to foster a positive image and build strong, lasting relationships.
https://salientpr.com/blog/what-is-public-relations-and-why-is-pr-important