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barbie - Coggle Diagram
barbie
influencer partnerships
across various niches to get all target audiences
behind the scenes
own barbie inspired creations
share exclusive content
user generated content
increases engagement and a sense of community
buzz hard to ignore before the release
using hashtags and specific hashtags
social media teasers
on lots of different social media platforms
short clips to build anticipation
immersive experiences
pop-up events in major cities
people take photos and engage with the brand
themed merchandise
allowed to connect with the movie on a personal level
makeup, clothes ect
collaborations
well known brands
limited edition products
traditional media
ensures movie is reached to a broad audience
tv spots, billboards and magazine features