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Viewer of ad / other source of acquisition, Affiliates, SIGN UP PROCESS…
Viewer of ad /
other source of acquisition
ad impression created
Ad Clicked
Ad leads to Landing Page
Landing Page leads to Sign up Funnel
Customer Starts Registration
Customer Completes Registration
and becomes 'Registered' customer
Registered Customer deposits
for the first time and becomes
"FTD"
FTD player places first bet
and becomes a UAP
Active Player Places a bet on
any of the 3 offerings
2 more items...
FTD player does not place a bet
Inactive player in the system
Registered and not deposited
Customer Exit
Customer Exit
Did not reach landing page
Ad Not Clicked
Affiliates
Costs / Commission
Revenue Share
With CPA
With Flat Fee
With Both
No Revenue Share
With CPA
With Flat Fee
With Both
SIGN UP PROCESS START
WEB ANALYTICS
FTD
ACTIVE PLAYER
REACTIVATION JOURNEY
On NGR Basis