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科技輔助下成功的行銷或電商平台 - Coggle Diagram
科技輔助下成功的行銷或電商平台

蝦皮購物(Shopee)
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Amazon
1. Online Marketplace
Amazon is a vast online marketplace where sellers can list products, and customers can shop from a wide array of categories
Trust and Convenience: Strong brand reputation, customer reviews, and efficient shipping options (like Prime) foster trust and encourage repeat purchases.
Robust Technology Infrastructure: Amazon’s advanced algorithms optimize product recommendations and enhance customer experience through personalization
Massive Customer Base: With millions of active users, sellers have access to a large audience, increasing sales potential
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2. Amazon Music 
Amazon Music is a streaming service offering a vast library of songs, playlists, and stations, integrated with Alexa for seamless voice control.
Diverse Music Catalog: A vast library of songs, playlists, and stations caters to various musical tastes, attracting a broad audience
Integration with Alexa:Seamless voice control enhances user experience and convenience, encouraging more frequent usage.
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3. Prime Video 
Prime Video is a streaming platform featuring a wide range of movies and TV shows, including exclusive original content, available to Amazon Prime members.
Exclusive Content:
Original programming and exclusive movies attract viewers and differentiate it from competitors, fostering loyalty.
User-Friendly Interface:
An intuitive platform makes it easy for users to discover and enjoy content, enhancing overall satisfaction.
Compatibility Across Devices:
Availability on various devices allows users to watch anytime, anywhere, increasing accessibility and viewership.
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