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Juggernaut Junction, Task Plan for next 90-120 Days, Target Audience,…
Juggernaut Junction
Task Plan for next 90-120 Days
Emp. Management
Culture and Management
Creating and enforcing culture within the organisation, staff members and management for smooth operations.
Creating a Healthy Competitive Environment
Enforcing accountability to the overall Culture
To create & Maintain Team Spirit & co-ordination within Staff & as well management
Framework with Guidelines to manage general conflicts and Adversities
Creating and Setting up a framework and metrics to measure an monitor staff performance and also to hire, fire and promote staff members.
Staff Roles and Training
Creating, implementing and iteratively refining and optimising job roles description for each position.
Training Staff acc. to their decided roles & responsibilities.
Creating and Setting positions for new Requirements/Roles for Different tasks within the restaurant.
Devising Hierarchy for Staff and Management, Assigning and enforcing responsibility to each staff according to their job roles.
Observation & Analysis
Analysing the current working environment for staff and environment/problems created by each individual stakeholder
Identifying Problems & Cause of Problems
Kitchen Processes
Reconsidering item options and re-engineering menu and prices for a-la-carte
Removing very less sold products from the menu
Adding New Products acc to Customers Requirement
Removing irrelevant Items from the Menu
Streamlining Menu
Analysing current processes and identifying problems, inefficiencies, shortcomings in Food Making Process
Crafting menu and prices for other events
Creating SOP for food prep and other activities
Resetting and optimising kitchen layout for efficiency
Identifying requirements for storage equipment, sanitation equipment, cutlery and packaging.
Streamlining and optimising end to end food making process starting from preparation to cleaning
Setting of sanitation standards, processes and streamlining sanitation processes.
Setting up framework and processes for ensuring food quality and safety
Framework for Estimating demand on daily basis and then creating food with planning wrt to the demand
Waste control & Management framework
Developing new food products
Raw Materials Procurement
Streamlining logistics to procure raw materials from different vendors ,Automating procurement as much possible
Identifying vendors for different categories of food produce
Comparing Vendor Prices form Multiple Vendors and Places
Framework for Estimation of Raw materials & Ingredients
Business Development
Developing Brand and Branding Strategy
Increasing, enhancing, strengthening online presence
Tactics for word to mouth pr
Increasing recall of the brand via branding
Increasing reviews and ratings
Developing and Promoting Usp
Developing value Prop
Developing Logistics for internal delivery
Increasing sales and revenue
Acquiring new customers and expanding customer base
Increase sales and customer base via different food platforms and other channels
Partnering with B2B business to increase sales and revenue.
Upselling customers
Developing new offers to promote
Developing marketing strategies and tactics
Swot analysis to identify S,W,O,T
Reducing & Managing Opex, Raw Material Costs
Finance Manamgement
Analysing finance stats to understand spread and expenses, identify uncontrolled expenses, problems in accounting, and others expenses like raw materials and utility
Reducing cost of raw material and procurement
Removing very less sold products from the menu
Removing out of zone products from the menu
Analysing staff salary and other expenses of Staff and correlating with the value that this business gets
Reducing and Optimising staff expenses , raw materials costs and other utility costs
Reducing/optimising utility costs like power energy fuel transport
Creating budget with forecast and analysis
Forecasting returns and gaining on previously invested capital
Planning marketing and branding costs from revenue percentage on monthly basis
Monitoring CAC & optimising it
Accounting , Tallying income and expenses
Customer Relationship
Building B2B relationship
Enhancing consumer experience within restaurant
Helping & Suggesting customers to decide what should they order and what is best we have
Reducing order prep time
Reducing order placing time
Asking for customer feedback and implementing these feedbacks
Relationship building and brand building in B2C space
Other
Complete Pos feature utility
Acquiring vendor data
Acquiring customer data
B2C
B2B
Target Audience
Localites Situated Nearby within a 5Km radius
Families
Resident Families
Groups
Groups of Friends
Student Groups
Group of Working Professionals
Individuals
Residential People looking to host events like Bdays, Mini Parties, Treats, Celebrations, Get togethers
Working Professionals
College Students
Organisations
Offices
Shops
Colleges
Schools
For School Faculty
On-Goers (but Not Localites)
People on their way to Puri to Visit Temple
People of Other Ethnicity, language Travelling
Groups of Friends Travelling
Families Travelling
People Travelling on that Road but no to Temple
People travelling to Other Places via that Road
Business Purpose
People Travelling for Business Purposes
To Sea Beach
Common
Groups of Friends Travelling
Families Travelling
People of Other Ethnicity, language Travelling
Dhauli
To Home , From Home
Working Professionals Travelling on that Road
Localites Travelling
Localites Situated Outside 5Km Radius
Explicit Call
Implicitly Travelling
Millennials (Age Above 25)
Vegetarians
Non Vegetarians Observing Vegetarian Days
Comments
Financial
Facing Capital shortage
Need Cash inflow to Sustain
To be Profitable or Net P/L =0
Staff Salary & Essentials : 2.2L
10k Venue Charges
Needs to reach 35k Daily order Value to Sustain for 30 Days a Month
Needs to Reach 80-100 Orders/Day to Sustain
Needs to Increase Avg. Order Value to 400
Sales
Remains vacant on Weekdays Evening
Few to No Orders
Remains Vacant on Breakfast everyday
Very few Orders
Good Sales on Veg Days Like Monday, Tuesday, Thursday, Saturday
People host Events like bdays on restaurant Premises
One Time Larger Value Sales witth venue Charges
Gains Traction on Weekend evenings
Why ?
On Product & Service
W/o Onion garlic only on Monday & Saturday
Most Sold Items
Thalis @ Lunch Time
Dosas all around the Day
Some Maincourse Dishes @ Dinner Time
Good Food
Brand
No Usp other Than Good Food
Unclear value proposition
Cluttered branding in Front of Restaurant
Claims
Influencer marketing is Working
Comprehensive Strategy Guide(3 Months Plan)
Strategic Goals
Acquire New Customers | Increase Customer Base
Increase Profitability/Cut Losses : Net P/L = 0
Cut Costs of Opex
Manage Staff Salaries
Manage marketing Costs
Cut Raw Materials Cost
Increase Revenue
Increase Daily Revenue to 30K-40K INR
Increase Avg. Order Value to 400 INR/Order
Increase Number of Daily Orders to 100
Increase Footfalls during Breakfast
Increase Footfalls during Evening Weekdays
Bag High Revenue Events
Branding Goals
Brand Awareness
Brand Recall
To Develop USP & VP
Clean & Clear Branding infront of Restaurant
Strategic Activities
Branding Activities
How to Get Brand Awareness & Recall
Organic
Online
Registering For Zomato and Swiggy Dine-In Booking
Do not Opt in to Zomato Swiggy Delivery
Posting Content On Instagram & Facebook
Brand Positioning Through Content marketing
Ex : Positioning the Brand as Best veg restaurants for Families & Groups
Customer testimonials
Food Reels & posts
Promotion Posts & Reels
User generated Content
Prompt/Ask User to Post Photos in return for Something
Other tactics
Behind the Scenes videos, Polls, Guess the Dishes, Happy Customer Photos, Special theme Days & Festivities, employee Spotlight
Ranking on Google My Business
Optimise GMB Page
Get Most Possible GMB Reviews
Ask Customer for Reviews Politely In Return for a Free Dish or Discount
Listing Business in JustDial, Sulekha, Yellow Pages, Trip Advisor and Yelp
Optimize Listing in the Platforms
Free Influencer Marketing
Get A Low Follower Influencer for Free Food
Optimising Instagram/ Facebook Profile
Optimising Profile for Google Search
Create a Simple Webiste
Local SEO Optimisations in Website
Optimise on Google Maps
Mandate to Collect Phone Numbers from regular Customers or all customers to Send them the Bill
Send Promotional SMS using Pet pooja's SMS Feature
Do Not give Printed Bill At All
This Bill Can be Sent using Whatsapp Business
Easier & effective if Done this Way from Promotional point of View
Open a Whatsapp Business Account
Offline
Distributing Flyers with Promotion within Local Territory(Radius 5km)
Distributing Flyers in Offices
Distributing Flyers in Shops/Shop owners
Distributing Flyers in Residential Areas to families
Each Flyer with Different Message & Different Items and a QR Code to View menu and Place Order
Distribution Via Newspaper and Physical Visit
Distributing Flyers in Colleges
Distributing Flyers in Schools
Paid
Offline
Billboards from 500m-1km from Start of Bypass
2 Billboard Each Spaced at 500m or 1 At 1Km
Claiming the Best vegetarian Restaurants for Families & Distance to Restaurant
Online
Influencer Marketing
1 Influencer Per Week
Budget At Max 3k + Free Food upto 1.5k
Google Ads
Through Search Engine Marketing
Website Can be Used for Google Ads
Develop Essentials
Menu Engineering
Develop USP & Vp
Clean & Clear Branding infront of Restaurant
Remove All Boards
Remove Coca Cola Board
Use 1 Vertical Bill board
Acquiring New Customers & Enhancing Recurring Orders
How to Increase Profitability/Cut Losses : Net P/L = 0 (Part 1)
Cut Raw materials Cost
Estimate & Get Spices & Masala's for a month
Buy in Bulk directly from Manufacturer
Contacts Available with 10-15% Discount on bulk Purchasing
Estimate & Get Cooking Oil Stock for a Fortnight/Month
Buy Directly from the Distributor
Contacts Available of Distributor
Estimate and Get Vegetables with Good Shelf Life for a Fort Night Form a Dedicated Vendor at Fixed Price or from unit 1(also from a Dedicated vendor) at Night
Estimate and Get Vegetables with low Shelf Life for a Week Form a Dedicated Vendor at Fixed Price or from unit 1(also from a Dedicated vendor) at Night
Buy Panner & Mushroom form a Dedicated vendor or manufacturer Every 2-3 Days in Bulk Form a Dedicated Vendor at Fixed Price
Start Curating a SOP or Estimate Most Used/Basic ingredients for Streamlining and Bulk purchase
Make Dishes Seasonal to Cut Costs
Managing Opex
Reduce Staff Count
Create Job Description For Each Role and Train Staff
Food Prep
Streamline Prep for Common Items
Use JD and Train staff in Kitchen with Specific Roles
Optimise JD , Check Requirements, reduce Staff Count
For Serving
Food Serving
2 Staff for Serving Food
Order Placing
1 Staff for Placing Order
Use Pet Pooja for Order Placing
1 more item...
Use QR Code to Let users Scan, See Menu, Place order w/o Staff
1 more item...
Food Delivery
1 Staff for Food Delivery
Revise Staff Salaries
Managing Marketing Costs
Estimated Revenue 7.5L with a Daily Revenue of 25-30K
Marketing Budget 10% of Revenue = 75K
Marketing Budget is Capped at 60k
2-3K/ Month for SEM
20k For Influencer Marketing including Free Food
4 Paid influencer 3k + 1K Free Food = 16k
4 Unpaid Influencers Free Food of 1k = 4k
20K
5K For Other Promotions & marketing
20k -25K For Bill Board Adverstising
Atleast 1 Bill Board on byPass Highway before Restaurant
Claiming the Best vegetarian Restaurants for Families & Distance to Restaurant
7-8K for Marketing Agency
Social Media management, Strategy Consultation
How to Increase Profitability/Cut Losses : Net P/L = 0 (Part 2)
Increase Revenue
Tie Ups
Tie Ups with bus Services
Tie Ups with Travel Services
10% Instant Discount on Showing Card+ Free Food for Staff
Tie Ups with Shops
Tie Ups Schools Nearby
Tie Ups with Colleges
10-15 Rupees off/Thali or Item for 30 People, for 50 People 15-20 Off, for 100 People 20-25 Off
If Required Convert Value into %age
Tie Ups with offices
10 of For 15 People on Each Item or Thalis, 15 of For 20-25 People, 20 Off for >30 People
Avoid Selling Packaged Drinks, Instead Push inhouse made Drinks
Instant Upsell Appetizers, Beverages with Thalis to Anticipated High Valued Customers and Families
Upsell From 250-400 Value with 10% off Starting from 400 and a Gift Coupon for Next Order (Dine in Offer)
Add Delivery Service
Free Delivery on Orders Above 700 or 50 for Delivery & No Delivery below 400
Delivery radius 5KM
Deliver For Families, Shops, Colleges, Schools, Offices
Promote Via Flyers
Also Promoting For Inhouse Party Orders with Discount of 10% above 2000 & Free Delivery
Craft a Breakfast Platter of Basic Items at 79, Or a Breakfast Buffet of 99 + 30 Masala Dosa
Promote Offer Via Influencer and Internet
Happy Hours 4-8pm Flat 15% off on Starters, Snacks , Chinese and Dosa
Positioning JJ as Event Premises, promoting via influencers and Internet
Craft A Single Menu Priced around 350 - 399 with customisable packages on the Go
Venue Charges 7500
Decoration at 7500 - 15000 Extra, if Required
Save 1500 to 2000
Promoting for Kids Birthdays
Promoting for Get Togethers
Promoting for Hangouts