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Knowledge Hub, Design is never done. Test and evaluate all the time and…

- - - - Search Engine Optimization (SEO)
      - Search Engine Marketing (SEM)
        
        PPC Campaigns
    - - Social Media Organic Marketing
      - Social Media Paid Marketing
  - - - Lead Generation Funnels
      - Sales Funnels
      - Webinar Funnels
  - - - Main Ones
        
        ROI.
        
        ROAS.
        
        Conversion Rate.
        
        Customer Lifetime Value.
      - Secondary Ones
        
        Bounce Rate.
        
        Average Time On Page.
        
        Conversion Rate.
        
        Exit Rate.
        
        Click-Through Rate
    - - A/B Testing
      - Usability Tests
  - - - Customer Feedback
  - - - Human Psycology
        
        Behavioral Economics Principles (Cognitive Biases)
        
        Loss Aversion
        
        Anchoring
        
        Framing
        
        Endowment Effect
        
        Confirmation Bias
        
        Bandwagon Effect
        
        Cognitive Load and Friction
        
        Social Proof.
        
        Show more social proof (Statistics).
        
        Testimonials.
        
        Reviews.
        
        Endorsements.
        
        Social media shares.
        
        UGC.
        
        Scarcity and Urgency.
        
        Limited time offers.
        
        Flash sales.
        
        Countdown timers.
        
        Low-stock notifications.
        
        Feedback and Rewards
        
        Feedback mechanisms.
        
        Progress indicators.
        
        Rewards programs.
        
        Loyalty incentives.
        
        Brand Loyalty
        
        Customer Satisfaction
        
        Emotional Connection
        
        Shared Values
        
        Memorable Experiences
        
        Storytelling
        
        Personalized Interactions
        
        Trust and Reliability
        
        Consistently deliver quality, reliability, and integrity build trust with customers.
        
        Consistent Brand Identity
        
        Cohesive branding across all touchpoints builds recognition, loyalty, and differentiation in the marketplace.
        
        Community And Engagement
        
        Facilitate connections between customers.
        
        Encourage user-generated content.
        
        Listen to customer feedback.
        
        Effective Communication
        
        Product updates.
        
        Promotions.
        
        Company initiatives.
  - - - Mailchimp.
      - Klaviyo.
      - Active Campaign.
  - - - Pre-Purchase Touchpoints
        
        Advertising: Banner ads, social media ads, search engine ads.
        Content Marketing: Blog posts, articles, videos, social media content.
        Website: Product pages, landing pages, FAQ sections, live chat.
        Social Media: Brand profiles, posts, comments, direct messages.
        Reviews and Recommendations: Customer reviews, testimonials, influencer endorsements.
      - Purchase Touchpoints
        
        Point of Sale: In-store checkout, online shopping cart, payment gateway.
        E-commerce Platforms: Checkout process, shipping options, order confirmation.
        Customer Service: Assistance with purchase decisions, resolving issues or concerns.
      - Post-Purchase Touchpoints
        
        Order Fulfillment: Shipping notifications, delivery tracking, package arrival.
        Customer Support: Helpdesk, email support, phone support, live chat.
        Follow-Up Communication: Thank-you emails, post-purchase surveys, feedback requests.
        Loyalty Programs: Rewards redemption, points accrual, special offers for repeat customers.
        Community Engagement: Forums, social media groups, user-generated content sharing.
  - - - Persuasive Copywriting
        
        Compelling product descriptions.
        
        Engaging landing page headlines.
        
        You have to tell people how problems are solved by this tool.
        Write headlines first.
        
        Persuasive CTAs
      - Effective Copywriting
  - - - Needs, preferences, behaviors, and pain points.
    - - Age, gender, income, education, and location.
    - - Customers' values, interests, lifestyles, and personality traits.
    - - Customers' past behaviors, such as purchase history, online interactions, and engagement patterns.
    - - Dividing a target market into distinct groups based on shared characteristics or behaviors.
      - Targeted marketing campaigns.
  - - - Products
      - Audience
        
        Who are the users? (User personas)
        
        Do they already have customer data? Age range, industry, devices.
        
        What are they looking for?
        
        Is feedback from users available?
        
        Is the business local, regional, national or international?
        
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      - Pre or post-purchase sequences.
        
        Strategy, offer, design, copy.
  - - - Technical specs of the product.
      - Product features.
      - Product benefits.
      - Included in box.
- - - - Figma
    - - Canva
      - Pixlr
  - - - HTML
      - CSS
      - Javascript
    - - Programming Languages
        
        Python
  - - - Google Analytics
    - - Facebook Pixel
      - TikTok Pixel
    - - Hotjar
      - CrazyEggs
- - - - Visual cues.
      - Persuasive patterns.
      - Gamification.
  - - - Reduce friction in the conversion process
    - - Empathy
        
        With empathy, designers are able to put themselves in the user’s shoes and learn about their daily life, what problems they need solved, what expectations they have when interacting with certain products, and what a good experience looks like to them.
      - Usability
        
        A big part of UX design is making products and services that are simple and intuitive to use for people of all ages and abilities
      - Inlusivity
        
        A common phrase you may hear in the UX industry is “design for all”—meaning that our design efforts should take into account the needs of people of all races, ages, genders, backgrounds, socioeconomic statuses, and more. UX designers have the ability to shape the world around them through their designs and the power to solve complex problems that affect a wide range of individuals.
      - Validation
        
        However impressive a design may seem, it would mean nothing if not validated by user testing. One of the most crucial aspects of UX design is to test proposed solutions with the people who will actually be using them in real life.
      - Strategy
        
        Therefore, a crucial part of UX design is having a well-defined plan and set of goals before starting any project. Many designers will craft a UX strategy that outlines a variety of UX objectives including chosen research methods, preferred design and testing systems, and what success looks like for both the user and the business.
  - - - Wireframing, Prototyping and User Testing
    - - Color Theory
      - Typography
        
        Fonts and readability
      - Imagery Selection
      - Layout Design
        
        Layout Consistency
        
        Consistency across different touchpoints.
        
        The emotional connection that we want with the user could be broken if design consistency is broken.
      - Visually appealing, conversion-focused designs.
    - - Ecommerce
    - - Design galleries and showcases.
        
        Awwwards.
        
        Behance.
        
        Dribbble.
      - Landing page specific sites.
        
        Landingfolio.
        
        One page love
      - Blogs
        
        Smashing Magazine
      - Templates
        
        Themeforest
        
        Template Monster
      - Social Media
        
        Pinterest
  - - - Color Scheme
      - Logo
        
        If the logo is not matching the current industry standards we can propose a new logo.
        
        The logo must be consistent with the visual quality/style/fidelity of the website.
        
        Never show the new logo (If made) by itself, show it as part of the new prototype of the landing page.
      - Fonts
  - - - Compress the photos and videos you’re going to use.
      - Pick photos that look like real people in real situations. Not posed or fake.