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28-Day Infoproduct Launch Coaching Roadmap - Coggle Diagram
28-Day Infoproduct Launch Coaching Roadmap
STEP 1
UNDERSTAND AUDIENCE
Avatars
Audience
Profitable problems
Psychological triggers
What they want
What they need
What they will buy
UNDERSTAND AUDIENCE OWNER
What value can they deliver now
What value can they deliver after learning
Can the value be automated
Can the value be outsourced
Is there an obvious partner for value delivery
BUILD OUT A SKELETON PRODUCT PLAN, OFFER & PRICING
What will the client get?
What will the offer be?
Plan the product
Monthly membership site?
4-8 week live course?
Paid workshop?
Live event?
Mastermind?
Service?
DFY, DWY, DIY?
FB group
WhatsApp access
How much will it cost?
Will there be different pricing tiers and multiple offers?
STEP 2
CONTENT PRE-SEED PLAN
How many pieces of content
What platforms will they be posted on
What is the posting schedule
Is there a multi-modal content push strategy
Are we combining launch with affiliates? (OPTIONAL)
How much are we paying in commissions?
What tech stack are we using to track?
What content do they need support with?
Affiliate content posting schedule
Have we identified & spoken to core needle movers
28 Triggers (psychological influence & persuasion stack)
STEP 3 (BIG needle mover)
VALUE BASED SALES EVENT CREATION
LIVE Webinar
PLF Style launch
3, 4 or 5 Day Challenge
Value VSL
FB, YT, TT Live
Live in-person event
STEP 4
INSTALL TECH STACK, SOFTWARE & PROCESSES
Value based launch content delivery software
Webinar software
Web hosting
LIVE platform tested
Card processor
Setup properly
Tested
Backup processor ready
Email follow up software
Setup
Emails written
Emails checked
Emails scheduled
Optional software
Chatbot
SMS
STEP 5
7-DAY COUNTDOWN VALUE EVENT LAUNCH
7 Day launch content plan
Stories
LIVES
Emails
Posts
Videos
We PUSH value event registrations
28 Triggers
STEP 6
VALUE EVENT DELIVERY & CLOSE COACHING
How to deliver the VALUE content event
Pacing
Tone
Interactivity
Answering Q's during presentation VS later
How to close the VALUE content & transition to close
How to easily handle all remaining sales objections
STEP 7
7-DAY CLOSE CART SEQUENCE
Email schedule
Day 1-4 PUSH the Replay sequence
Spike the M
Video schedule
Post schedule
Day 5-7 PUSH the CLOSE cart deadline
Heavy scarcity
Heavy urgency
28 Triggers
STEP 8
PRODUCT DELIVERY
Deliver product LIVE?
Record LIVE for ultimate leverage
STEP 9
ENCORE LAUNCH
We launch it again (easier this time)
Not many changes we just double revenue (almost)
VERY little extra work
STEP 10 (optional)
WHAT NEXT
INCLUDED
Finalize productization
Re-launch schedule
Bi-monthly
Quarterly
6-monthly
Yearly
NOT INCLUDED NEXT STEPS (SCALING)
Create backend
Mastermind?
Retreat?
Live in-person 1, 2, 3 day events
"Club"
Evergreen the launch, product & sales (sell 24/7 non-event based)
Build a funnel
Scale with paid ads
Full affiliate launch
Launch new offer x1 x2 x3 (as many offers as you like)