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4. MBA | Business Communication | Building a Personal Brand - Coggle…
4. MBA | Business Communication | Building a Personal Brand
Personal Branding
What is personal branding?
Your values, beliefs and attitude are the elements that combine to create who you are and what you are perceived as
A personal brand consists of:
Personal Vision
Passion
Core strengths
Unique expertise
You also saw how personal branding or thought leadership has a major effect on the overall bearing of their firm, be it positive or negative.
The advantages of developing a thought leadership strategy:
Differentiation of personal brand in the competitive professional landscape
Ceaseless personal brand influence in the industry
Creating a personal brand story
Here are steps that you need to undertake in order to create a personal brand vision statement involve listing down the following:
Your values, such as family, work, integrity, etc., in the descending order of their priorities
Your passions, such as sports or technology
Your strengths, such as hard-working or ethical
Your goals for the future
A few common traits of thought leaders:
First, all thought leaders have a defined vision matching their passion
Second, they are not resistant to working on unconventional ideas
Third, they break benchmarks and set objectives for the overall betterment of society
Five steps for building a personal brand story
Crafting a brand statement that communicates your USP
Talking about your personal brand journey by listing your job roles and achievements
Building an irresistible brand by talking about your testimonials and publications
Connecting with other people around you by building stories that resonate with them
Painting a brandtastic picture of yourself.
Building Assets for Personal Branding
Defining Your Target Audience
Depend on the defined goals
Online and Offline Branding
You saw that online branding is not something that can be avoided. Some online etiquettes are:
Be brief
Be direct
Be confident
Be humble
Having focused on online brand, an offline brand is as important as your online brand, and an offline brand is built by word of mouth. Such word of mouth is heavily affected by how you make others feel. Although emotional quotient (EQ) is an ocean, it is how you behave with prospective clients, hiring managers and investors that would make a difference and impact your brand
Here are a few tips to make the most out of business conferences
Being a good listener can equip you with ice-breaking points that you could use to meet a speaker.
Be polite with your approach to other conference attendees, especially if you want to send them resumes or want them to be your clients
Lastly, thank the conference organiser or organisers
Online Assets for Personal Branding
You were then introduced to the hygiene factors that you need to maintain on LinkedIn, currently the world's top-rated professional platform:
Have a professional headshot
Add a background photo
Use a creative headline
Don't leave the summary field blank
Optimise your profile
List your skills
Share your media and marketing collateral
Use publishing platform
Engage with others
Seek recommendations
Offline Assets for Personal Branding
An elevator pitch can be a very strong offline asset. Basically, an elevator pitch refers to describing an idea, a product, or a company in a lucid and effective manner within a short period of time, and the recommended time frame for this is 30 seconds.
Key points
Supporting
Impact
If executed correctly, elevator pitches can give you the ‘break’ that you need to achieve success. Some of the guidelines that you can consider while crafting your elevator pitch are as follows:
Consider your goal
Consider different audiences
Do a data dump. Highlight and target relevant experiences and achievements
Create your hook
A great pitch needs to arouse interest and curiosity
Be ready to state your purpose
Practice
In fact, it means the contrary. It means that
only when you have a detailed plan and approach, piles of research
, iterations of experiments, and oodles of proof of your impact can you condense such information into an elevator pitch or a meeting or a seminar.
Building and Maintaining Your Personal Brand
The following steps that are required for brand building:
Consistency: Ensuring that you communicate on a regular basis
Relevance of content: Engaging and retaining your audience
Up to date with industry knowledge: Ensuring that you develop yourself as a thought leader in your industry and provide relevant content
Patience: Making continuous efforts over a long time is essential to build personal brand
Monitoring Your Brand
Reasons to monitor your personal brand
The importance of monitoring your personal brand:
You should be consistent in what you stand for and that should reflect on your social media accounts
Try to google yourself and make sure you are up to date with what is visible about you to others
Remove any content that does not match your personal brand
Use the index of your choice to monitor your social media performance
Steps to monitor your personal brand
He should regularly monitor his social media profiles to ensure that his communication is consistent
He should Google himself and review the search results up to see if he needs to take action on any of the results
He should use the privacy settings on Facebook to hide what is inappropriate on a professional level
He should use social media monitoring tools to evaluate his presence on different platforms