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Client Brief - Coggle Diagram
Client Brief
Visual Identity
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Colour scheme
Rich colours, commonly used in high-end products to translate to the customer that we are a high-end company
Colours like brown and gold, associated with chocolate, should be used as the also are associated with high-end products
Logo
Logo should be simple, with a pattern using our colour scheme which will become part of the companies identity
Target Audience
Luxury Lifestyle
Fancy, sophisticated font styles to appeal
Simple, not too many colours or layers
Adults
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Avoid childish, bubbly fonts
High-end
Pallet of colours (e.g brown, gold) associate with riches and commonly used in high end products.