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Standard Bank - Coggle Diagram
Standard Bank
"PowerUp"
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Concept: Convenience with an application from Standard Bank; the tech-savvy youth are now able to manage their finances easily using its digital tools.
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"App Success Secrets": Engaging video tutorials and social media content that showcase the features of the app and give practical tips for users.
Gamification: In-application challenges and rewards upon the completion or achievement of a certain financial task will make banking more interactive. For example, save goals, transaction tracking.
Influencer Partnerships: In-app partnerships with popular influencers who showcase the benefits of an app; sharing personal experiences using it will be relatable to their followers.
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Tech Zone: Create a tech zone within the branch equipped with the latest gadgets, VR headsets, and interactive displays showcasing the future of banking technology.
Innovation Lab: Set up a space where young visitors can experiment with tech tools, participate in coding workshops, and engage with fintech projects.
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"Your Dream, Our Drive"
Campaign Name: "Your Dream, Our Drive"
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"Dream Grant": Financial grants or microloans will be available to help young people start businesses or fund career development projects, providing them with a boost to realize their dreams.
Mentorship Programs: Access to experienced professionals who can offer valuable guidance and advice, helping young people navigate their career paths and business ventures.
Showcase Events: Events will be organized where young individuals can pitch their ideas, network with potential investors, and gain exposure for their initiatives.
Concept: This campaign supports young entrepreneurs and professionals by offering resources, mentorship, and funding opportunities to help them achieve their aspirations.
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Campaign Name: Future Forward
Concept: The purpose of this campaign is to encourage the youth to develop financial independence at an early age. Be it preparing for college or getting into the job market, Standard Bank would like to equip them with the tools and counsel that about money management.
Key parts :
"Future Forward Hub": It is an engaging web based educational tool to help users understand the essence of budgeting, saving and spending, and then investing. It is catered towards the needs of young people in the form of a personal finance handbook.
Campus Ambassadors:Student Leaders will work with students and researchers in order to enhance financial literacy at University processes through peer to peer outreach.
Competitions: Those seeking prizes may also submit details of their saving plan or investment strategy in student competitions sponsored by a wider audience. This approach emphasizes and celebrates their achievable financial objectives.
Promotion
I plan on utilizing social media channels like Instagram, LinkedIn, Twitter and maybe some Tiktok to share teasers and behind the scenes content, live updates (Videos). This will also include a central "hub" for the campaign on our website and segmented email marketing to universities, partnering with key influencers in each organization and having broader(posters) presence at events/workshops.