Please enable JavaScript.
Coggle requires JavaScript to display documents.
Effects of marketing on consumer behavior - Coggle Diagram
Effects of marketing on consumer behavior
1: Awareness creation (+)
Increases customers knowledge, curiosity, and interests, leading them to explore products they might’ve not explored before.
Marketing raises awareness about products and brands so consumers become informed of new products, offers, and trends.
Educates consumer about important social and environmental issues, encouraging more ethical and sustainable consumption patterns.
Consumers are more likely to support brands that align with their values, promoting conscious purchasing decisions and fostering a sense of social responsibility.
2 : Perception shaping (-)
Can deceive customer about the product creating a false idea or perception of the product.
Perception distortion frequently puts an immediate attraction rather than fostering long-term value causing regret and financial loss long-term.
4: Emotional/ Personal Appeal (-)
Exploitation of consumers’ insecurities and weaknesses or emotional vulnerabilities to influence their perception.
Can deceive customer about the product creating a false idea or perception of the product.
Emotional manipulation is the use of personalized advertisements with ai to sway customers' decisions about what to buy.
3: Encouragement of over consumption (-)
The idea that purchasing more and having more and more products is being constantly promoted by marketers.
Overemphasis on material possessions can shift societal values away from vital things in life.
Such as family, relationships, experiences, and personal growth.
6: Informed decision-making (+)
Marketing provides consumer with all necessary details and information to compare and contrast products.
Helps the customer make more informed decisions with confidence that their expectations will be met.
5: Increased consumer engagement (+)
Customers are encouraged to actively interact with brands through interactive marketing methods.
Such as social media, customer reviews, or influencer marketing.
This interaction strengthens brand connections and a sense of community, which increases consumer satisfaction and loyalty.
Definition: Consumer behavior is how a customer acts towards a business before or after they decide to buy something.
Understanding the effects of marketing on consumer behavior helps us navigate and intentionally choose what is effecting us and our environment.