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Liquid Death - Coggle Diagram
Liquid Death
Brand Identity
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Appeals to a younger, alternative crowd
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Bold Branding
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High-contrast, memorable design
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Sustainability Focus
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Environmental initiatives (e.g., donating to plastic pollution cleanup efforts)
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Social Media Engagement
Strong presence on platforms like Instagram, Twitter, and TikTok
Interactive content like memes, challenges, and humor
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Merchandising
Selling branded merchandise (t-shirts, hats, and accessories)
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Target Market
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Demographics
Young adults who are health-conscious but enjoy an alternative, countercultural lifestyle
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Fans of punk, metal, extreme sports, and other alternative subcultures
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