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Business Marketing strategist, Facebook metrics - Coggle Diagram

- - - - Websites
        Websites should be google friendly.
        Factors to get a healthy page:
        -Valuable content
        -Loading speed when we open it
        For websites texts are valuable.
        13 ranking factors to bring a website up in the search engine result page 1.
        -1st page provides 20 results
        -out of it, 7 paid results, 4 will be at the top and 3 at the bottom.
        -In the middle its all location based and organic.
        -Location based results comes along with photos and address and other info. Its completely free.
        Website is divided into 2: domain (name eg jessica.com) and hosting (place/space to form the name). Have to buy both.
        Can purchase in hostinger or godaddy.
        In hostinger you can choose disk space eh 50gb so your content should be within that limit.
        Either choose single web hosting if you want just one website or business web hosting for larger storage.
        create website on wordpress
        Choose a website theme on themeforest.
        
        Organic
        
        Search engine optimisation (SEO)
        
        On page SEO
        
        Off page SEO
        
        Technical Seo
        
        Local SEO - google business profit (GBP)
        
        Keywords optimisation
        Keywords research is the process by which you research popular search terms
        
        8 most important keywords:
        1) Seed- starting point of a keyword research process eg "shoes"
        2) Informational- the intent of the searcher is to find information "who invented the mouse"
        3)Navigational- the intent is to find the specific website eg fb login
        4) Commercial- the earcher wants to buy a specific product but needs to do more research
        5) Transactional- searcher wants to buy a sppecific profuct/service eg buy iphone 14
        6)niche- clear and specific topics that appeal to relatively small often specialised products in the market
        7)branded- keyword containing a brand name
        8) unbranded- keyword not containing a brand name
        9)your competitor's keywords- your competitor ranks for them, great source for topic ideas.
        10) primary
        11)secondary - any keyword closely related to the primary keyword that you're targeting. Eg "garden layout" for a page
        
        Website optimisation
        
        Paid
        Bid strategy: Who quotes the highest price to be first in the search page but its only a part of it. other things like content matters. eg 120 deducts from our account for one click and goes to google.
        
        Search engine marketing (SEM)
        
        Google adverts
        To create adds on google ads:
        1) Add business information 2) Create your ads 3) Set your budget
        This will be changed to bing ads if bing is your search engine
        Google tools for search engine marketing:
        
        google Adwords
        
        Google analytics
        
        Google search console
        
        Google tag magnet
        
        Google merchant center
        
        Google keyword planner
        
        Google trends
        
        Google gemini -ai
        
        Search ad : ads that show when you search on google using keywords
        
        Display ad : image ad so the images in the sides of websites which you can click on if interested and it will take you to its own website
        
        Video ad : eg youtube ads
        
        Shopping ad : when products to buy are recommended/sponsored when you type for it: eg the list shown when typed phones to buy under 30k
        
        App ads: eg playstore ads
  - - - Social media profile - Facebook, Instagram, Youtube, Whats app, X, Snapchat, linkedin
        
        Social media optimisation SMO (Organic)
        
        Profile optimisation
        Include all details regarding your business. Page should have name, contact details, info on your product and service, price details, cover image, bio, social media details and links and CTA (call to action button). Use high quality pictures with the correct size and resolution.
        -Image doesnt convey everything, we need text too. Text is called post copy.
        -We need hastags too but the value of it has decreased.
        
        Content strategy
        -Share a mix of information, entertaining and promotional content to keep your audience engaged. For example diwali wishes post - already schedule it and it will be posted on the day.
        What time you post matters eg friday evening 5pm.
        -Use trending audios for your reels eventhough it doesnt relate with your content.
        
        Social media calendar/content calander
        post festivals related content eg happy diwali
        
        Traffic analysis
        
        Hashtags
        
        Engagement
        Engage with your audience, -reply to their comments
        -Be interactive
        -Conduct polls
        -Encourage discussion
        
        Cross promotion
        Collaborate with influencers or complementary brands to expand your reach and tap to new audience
        Influencer marketing
        
        Visuals
        
        Content calandar
        
        Social media marketing (Paid)
        
        Meta ads
        meta ads manager for fb, insta and whatsapp
        Linkedin advertisement
        Google ads for youtube
        
        Campaign objectives and identifying goals.
        -define clear objectives
        -audience analysis- understand your target audiences demographics, preferences and behaviours to tailor your content effectively.
        Platform selection- choose platforms where your audience is most active. for instance fb for a broad audience, insta for visual content, linkedin for b2b networking etc
        Contant planning - Create acontent calandar with diverse content types (posts, images, videos, stories) to maintain engagement.
        Consistency- Regular posts keeps your audience engaged and informed about your brand.