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IIE VC Social Media Analysis - Coggle Diagram
IIE VC Social Media Analysis
Tiktok
The platform is used to post content about sporting events related to Varsity shield.
Intended for the audience that is interested in the sport events that VC has to offer, audience such as Varsity students. The platform engages with its audience by posting frequently and making sure they post videos about the sport events that have taken place to keep the audience updated.
Strengths are the hashtags and trends and the live streaming capabilities
weaknesses would be the limited academic and professional content and the risk of creating inappropriate content. Improvements would be that VC has a private account that is specifically for VC content.
Instagram
The platform is used to post content about the VC school year, alumni, events that take place at VC campus
This is intended for the audience that most probably wants to know more about VC and wold like to attend the school.
They engage with their audience by posting frequently.
Strengths would be the wide audience engagement and the up to date posts.
weaknesses would be that there is a possibility of having fake accounts and delivering fake updates.
Youtube
Has content on student life and the campus culture. There are videos of campus tours where they showcase the different facilities and application administrations.
intended for audience that may not have other social media platforms like Instagram.
They engage by posting frequently and keeping the audience updated with reels and videos.
strengths could be that it is used for marketing purposes and for programs and enables people to share the information.
weakness could be competition from other universities
Twitter
Used to post content on student life and campus life , campus video tours and guidance videos on careers and qualifications
intended for the much older audience who don't use other social media platforms
strengths would be enables the sharing of information and used for marketing
weakness is the competition from other universities and not everyone has twitter
Facebook
used to post about events such as social committees, sport events and open day information
no engagement with the audience
strength could be wide audience and up to date posts
weakness could be no engagement and possibility of false adverisement
LinkedIn
strengths is that it is used for professional content only and job applications for anyone interested and has qulaifications
weakness is that not everyone has Linkedin and there is no engagement
used for professionalism and content about alumni, law clinics etc and postgraduate applications.