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Group 2 - Coggle Diagram
Group 2
Marketing
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Target customer
Primary market :
retailer , facility managers and eco-concious consumers
industry focus :
hotels, offices commercial facilities and green concious households
customer persona :
mid to high income earners interested in tech and susta loop inability
Advertising method
Direct sale :
partner with B2B platform like LinkedIn to reach facility managers, retailers, and commercial buyers
content marketing :
sharing educational content on the sustainability and tech benefits via social media such as TikTok, instagram, and etc
Type of advertising
Digital advertising :
LinkedIn ads for B2B target $1500 per month
influencer marketing :
per post $500-5000 ( depending on influencer size )
content creation :
video production for online content $1000-$10000 ( depends on the quality )
Pricing strategy
Price skimming
Cost up pricing :
markup (200%) to cover production, packaging and advertising costs
odd pricing :
set price just below a round number ( $799 instead of $800 )
bundle pricing :
offer a discount if they purchase 5 units above
Pricing tactics
Introductory offers : promotions/discount for early buyers
bundle discounts :
encourage bulk purchases by offering reduced price
Distribution strategy
Retail partnerships :
collab with retailers who focus on eco-friendly or smart home products by offering them incentives like discounted price, in store demos or marketing support
direct sales :
sell directly through our own website or online platform to maintain control over pricing and customer interaction
Packaging
Eco friendly material box$5 per unit
secured padding $3 per unit
Instruction standard booklet $2 per booklet
Labelling
Instructional label :
usage instruction & maintenance instruction
Eco-friendly label :
recyclable
QR code label :
app download page
label cost per unit $0.20
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Business
Legal entity :
Partnership (small enterprise)-Team of 8 shareholders
- Shared resources
- Share of ideas
- Share responsibility
- Share of profit 12.5% each shareholders
Legal requirement :
- Business name registration
( license and permits )
- Patent design, patent industry
- Insurance (building and properties e.g machinery)
- Contracts for employees and employers
- Trademark and copyright
Mission:
To create better environment by manufacturing high quality trash bin that enhances waste management efficiency, and improve hygiene for businesses, and community.
Vision:
To create smart bins that simplify waste disposal, maximize recycling and contribute to a healthier planet.
Squeeze Bin
Features:
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- Drying process to prevent decomposition
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Operations
Production
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Quality Standard: Product Testing (before) , Warranty (after)
-list of suppliers/subcontracters: MOH, Jastre, import.
Management Team
Key Management Positions
CEO
Executive Officers
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Human Resource
Staffing
Administration
Payroll & Benefits
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