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Start Business with no money, How to get an Investor, How Equity Works,…
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How to get an Investor
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- Angel Investor. FOMO. We are looking for money but from the right person
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How Equity Works
- Equity ownership does not = control
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- brand value vs equity ownership
- understanding the difference classes. share option, Stock market share, equity ownership
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How to get a sponsors
- Value Return. Trackable Value. ROI
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- Agent : Media Buyer / Agencies
- Lean in to Brand that you love
How to sell
- Sell the sizzle not the steak
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How to build a brand
- Value - what do you care about. what would you say no to / yes to
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- Reference - leverage someone's else brand to increase own brand. ex. nike sponsoring athletes. Plan to cut off
- The leadership - ex. apple, a person to represent the brand's value. Transition plan
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How to Hire, Grow, Build
- Purpose align. company that Install purpose at later stage but people who hire in the early stage doesnt resonate with the purpose
- Give Equity. Real value is not the turnover is the brand. people is the one that build it. give them respect.
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- System / Removing Generalist
How to get a mentor
- Research What matters to that person
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How to sell your business (best is you dont want to sell it, that is when it will be priced high)
- Build a business you love (selling it while accidentally happen)
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How to find purpose
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- What problem matters to you
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Co-Founder
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- what this person look like
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How to PR
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- Lazy - Provide the details
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How to win in business
- Delayed Gratification - Provide Value, Over Achieve
- Culture - Love your customer
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How to Lose
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- Let your short term ego go
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