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Business objectives - Coggle Diagram
Business objectives
Financial objectives
revenue
profit
cost minimisation
ROI
cash flow
financial safety
capital structure
capital spending
operational objectives
cost
flexibility
quality
speed of response
dependability
environmental
added value
marketing objectives
increase sales volume and value
increase market share
increase market size
market and sales growth
brand loyalty
factors affecting marketing objectives
internal:
pressure to increase market share
new corporate objectives set
development of an innovative product
new financial objectives
external:
changes in fashion or tastes
changing competitors actions
changing economic pressures
the changing natural environment
human resource objectives
employee engagment
number, skills and location of employees
talent development
allingment of values
diversity
training