URBNSURF Current Search Structure

Melbourne

Sydney

Broad

In Market

Surf/Wave Park

DSA (Dynamic Search Ads)

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Surf | Advanced

Family and Kids

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Broad

Surf/Wave Pool

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Surf | Intermediate

Surf | Advanced

Surf | Beginner

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Intermediate surfing lessons

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In-Market

Surf | Advanced

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Surf | Beginner

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Surf | Lessons

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Surf | Intermediate

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Intermediate surfing lessons

Surf | Lessons

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Things to do | Holiday Period

School Holiday | Things to do

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Holiday | Things to do

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Things to do | Audience Overlay

Affinity | Water Sports | Things to do

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Affinity | Thrill Seekers | Things to do

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In-Market | Outdoor Recreational | Things to do

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In-Market | Sporting Goods | Things to do

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DSA (Dynamic Search Ads)