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ON THE NOTES 🏃🏻♀️➡️➡️, organizational chart, Marketing Strategies:
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MARKETING PLAN
product strategy:
1)promote eco friendliness through the features
2)innovation= unique features of the note book
3) efficient use of materials
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ADVERTISING:
1)social media campaigns
2)influencer n lecturers marketing
3)school promotion
4)early bird offers
5)video advertisement
pricing:
through expenses n accumlated cost price = 17.50BND
1)penetration pricing, making it affordable for students
2)event promotions e.g back to school(student id), new years etc
distribution strat:
1)cubes
2)expo
3)online (e.g insta, tt)
expansion:
open a store as prduce more related products
PRODUCT/SERVICE STRATEGY
PACKAGING
1)using transparent plastic covers so tha the design of the book will be clearly visible to the customers, cost efficient
2)product details sch as features and informations(pages,size) will be shown on the front
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sole proprietor
PRODUCT DESCRIPTION
A note book with a detachable whiteboard on the front and another whiteboard with a calander template on the back. The book will be put together with small ring binder that can easily be open to add, take out or move the papers arrangemet according to our preference.
PRODUCT & SERVICE
BENEFIT :
1) A4 Size paper that gives space for the user to use
2) whiteboard that can be used for many reasons such as brainstorming or making a draft. It can be detached to carry the whiteboard anywhere as u use it
3) spiral ring that can be opened and closed to put in or remove papers.
4) a customizable calander that the user can use to create timeline or keep track of important dates, the template of the calander can be changed.
5) this book supports any a4 paper that has the correct holes for the rings.
Uniique selling proposition (USP) :
- the whiteboard is detachable in front
erasable calendar at the back of the book
- book design
LEGAL REQUIREMENTS
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business permits from government, terms and conditions at ROCBN
- Industrial design
- trademark for logo
- patent for brand n name a bruipo
- spk for employees
business support: DARe
intellectual property 
ENTREPRENEURIAL STRATEGY
- SWOT
- feedback survey
- statistics
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Marketing Strategies:
Promotion: Advertising it through tiktok/instagram
Place: Online / Pop-ups
Price: !!!
Product: Notebook with attachable whiteboard.
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