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Eco Sip - Slushie Soda Dispenser & Tumbler - Coggle Diagram
Eco Sip - Slushie Soda Dispenser & Tumbler
MARKETING PLAN
Pricing Strategy
Status Quo
Subscription
Advertising and Promotion
Advertising
Social Media
Free Litres for each Subscribtion
Personal Selling
Mascot (Tumbler)
-
Pop Up Event
Public Relation (Sponsorship)
DPMM FC
Distribution strategy
Placing Dispenser at Hotspot exp The Mall
Tumbler to be sell at Supermarket exp Hua Ho
Target Customer
Hotspot Customer
Pop Up - Event
Product Strategy
Partner with Supermarket exp Hua Ho to sell Tumbler
Service Strategy
Renting at Hotspot exp The Mall
OPERATION AND PRODUCTION
Management Team
Key management positions
Responsibilities
Operation: Service - To handle the success running of the dispenser, Cleanness of the dispenser, Product - To sell product, Creating new design for Tumbler
Finance: Administrative operation - Legal Documents, Employees. Finance - Daily operation involve money, Attract new Investors
Marketing: Advertising - Create Awareness to future customer, Gaining new subscription. Promotion - Giving strategic promotion such as 10.10 promotion (Tumbler)
Operation:
Hasran
Hadri
Finance & Administration:
Nabil
Syafiq
Marketing:
Naufal
Amir
Organizational Chart
Production
Facilities
Repair Machine Dispenser
Factory Machine
Factory Tumbler
Raw Materials
Steel
Rubber
Plastic
Equipment
Dispenser, Tools
Subcontractors
Hua Ho
Operation Flow Chart
Quality Standard
Collaboration with Stanlee
Cleaning Team,
Budget Plan
Equipment
New Dispencer
BUSINESS & PRODUCT/SERVICE DISCRIBTION
Product/Service
Eco Sip
Service - Dispenser
Product - Tumbler
Features
Tumbler - Environmentally Friendly
USP
Slushie Soda Drinks
Legal Entity
Partnership
Mission & Vision
Mission - To Provide Customer satisfaction, Vision - Biggest Dispenser Company
Legal Requirement
Trade mark logo
Business License
intellectual property idea/Services
Halal certificate
Patent machine
Patent card
Tap and spk
1 more item...
Entreprenual Strategy
Swot Analysis
Threat
Weakness
Strength
Opportunities
Research method - Servey
FUNDING & FINANCIAL PLANNING
Start-up Cost
Equipment:
3 Dispensers ($9000 each) = $27000
Rent: $800 per Month x 3 Places = $2,400
Employees Salary: Cleaner $1,000, Mechanic $1,500
Total for 6 Months = $56,400, per month = $9,400
Sources of Finance/Capital
Investors
Bank Loan
Income Statement in 2 years
Balance sheet in 2 years
Expected Net profit per month
Cash Budget/Cash Flow
Types of expenses
Short - term
Equipment & Tools
Website
Vehicles
Long - term
Maintenance
Facilities rental
Staff wages
Soda Drinks
Tumbler
Subscription Card
Timeline to break-even