Please enable JavaScript.
Coggle requires JavaScript to display documents.
Television, Newspapers, Radio, Magazines, Out-of-Home, Digital - Coggle…
Television
advantages
mass coverage - all demographics
high reach, quickly
impact of sight, sound and motion
hight prestige
low cost per exposure
favourable image
highly reasearched
supported by interactive second screens (mobile and tablet)
disadvantages
Low selectivity
High production cost
Clutter
Free-to-air not paid for
Channel surfing and ad skipping
High absolute cost
Short message life
Newspapers
advantages
High coverage
low cost
short lead time
topical
special interest sections
supported by interactive second screen (tablet)
highly reasearched
disadvantages
Short lifespan
visual only in print
limited reproduction quality
Clutter
readership reducing
Radio
advantages
local coverage
low absolute cost
low prduction cost
high frequency, quickly
flexible - integration in programming
well-segmented audiences
supported by podcasts
disadvantages
Impact limited—audio only
Expensive for national coverage
Clutter
Not paid for by consumer
Station surfing
Magazines
advantages
Highly-segmented audiences
Editorial compatibility
Quality reproduction
Creative options
Longevity
Multiple readers
Highly researched
Supported by interactive second
screen (tablet)
disadvantages
Long lead time
visual only in print
Clutter
Out-of-Home
advantages
Location-specific targeting
High repetition
Increased use of digital opportunities
Strong impact (with size and format)
Cost effective over long period
disadvantages
Location restrictions
short exposure time
visual only
long lead time
high production costs
Digital
advantages
Highly targeted
low cost
short lead time
topical
special interest sections
supported by interactive second screen (tablet)
highly reasearched
disadvantages
Short lifespan
visual only in print
limited reproduction quality
Clutter
readership reducing