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BrewNai, Operation and production, Funding and financial plan - Coggle…
BrewNai
The Brand, Packaging and Labelling
Packaging
350ml
Matcha powder + Milk powder
Plastic cover
Papercup
The Brand
Leaf & Sip
BrewNai
Labelling
Matchago
Matcha OTW
Matcha on the go
Matchalah
Flavors
Matcha latte, matcha strawberry, white chocolate matcha
Promotion
Seasonal promotion: stickers/ cups according to festive seasons
Social media advert: IG, Tiktok
Posters
Target audience
Young adults
Matcha enthusiast
Someone who would enjoy matcha at home or on the move
Place
Convenience store
Cube
Price
Status Quo: $5 - $6
Operation and production
Flowchart
Sourcing ingredients, quality check, packaging process, quality control check, Labelling and expiry date, storage and distribution
Teams
Marketing: zazi and syaz
Product research development team: Fila and dolly
Finance: Wana and Fatin
Supplier and subcontractors
Coffee bean
chatramue
Brunei Halal
Facilities, raw materials and equipment
Raw materials: matcha powder, additives (creamer, non dairy creamer, flavorings), packaging materials
Facility: warehouse (to store our products) & offices
Quality standard
Customer feedback: Qr code on the product
Highlighting sourcing: using good quality product and clearly states the distributors
Quality certifications: halal, sustainability, environmental impact
Ensure consistency
Budget plan
Cost of raw material, the cup, matcha powder
Cost of manufacturing of the cup
Brunei Halal
Funding and financial plan
Source of capital: contributed by personal distribution equally
(Equity financing)
Start-up cost
$12,000
Types of expenses
Long term - Brunei Halal, Warehouse rent, Electricity, delivery expenses and water bills
Short term - Seasonal cups, normal paper cups, Creamer, Matcha powder, lid, poster