Revenue objectives - intended to drive more money into your company

Profit objectives - when the amount of revenue gained from a business activity exceeds the expenses, costs and taxes needed to sustain that activity

cash flow objectives - allows reinvestment, expansion and financial stability

Investment objectives - objectives relation to return on investment and the level of capital expenditure

Capital structure objectives -
Gearing ration (the amount of total business finance that is provided by debt)
Debt / equity ratio (the proportion of business finance provided by debt and equity)

Alignment of values (employee awareness of core values)