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UNIT 17 AND 18 - Coggle Diagram

- - - - When they know what people want
        
        They develop the produdct
- - - - Market research and everything related of your product
    - - The different ways you are trying to boost your sales
    - - Everything related to the sales
    - - Where are you sell?
  - - - Weakness
        
        Strengths
        
        (Internal) Product
    - - Threats
        
        Opportunities
        
        (External) Enviroment
- - - - Cultural and religion
    - - Single or married, sports, health or not.
    - - Final consumer
- - - - Builders
  - - - Cleanen people
- - - - Who?
- - - - Produce
      - Change
      - Know your customers
  - - - More in general
  - - - Ad
        
        Cheap and fast
      - Dis
        
        Long nobody read
        
        No direct contact
      - Must be
        
        Focused, clear questions, short less than 10, logical order, close end questions
    - - Dis
        
        Expensive, time consuming
    - - Give a product to people to try
      - Then they give you the feedback
      - Dis
        
        Time consuming, expensive, baised info
      - Ad
        
        Accurate and good opinion
    - - Person or camera to check the entrance to see the way the customers left
    - - Give customers a try to use
      - Dis
        
        People can lie
  - - - Internal
        
        Survey of another deparment
      - External
        
        Newspaper, gov surveys, internet
    - - Is not up to date
      - You need to rely the info
      - No so accurate
      - All business have
    - - Cheaper and fast
      - You know the age structure
      - Size of population
  - - - The number of people you ask
    - - More expensive
      - More accurate
    - - Random
      - Quota
        
        Group of people that share features