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UNIT 19 AND 20 - Coggle Diagram

- - - - Objects bought by a final consumer
    - - Bought by final consumer
    - - Machinery trucks
    - - Bank, insurance
  - - - Atractive and reliable
- - - - It is social? For family? Love?
- - - - Consumer service
      - Octagons
      - Ingridients
      - Due date
      - Manufactorer
- - - - Sacarlo del mercado
- - - - Expensive, better
    - - Setting price before the integer number
- - - - You buy and they gave you a discount for the next time
    - - Prod come with a present
      - Collect certain N to get the present
    - - Qr, N of product, Put the code in the website
    - - Buy one get one free
      - 2x1
    - - You prepare a stall that only sell your product
    - - How to use it? Telephone number, website, code
  - - - Just give the info
        
        Technology
    - - Try to convince you to have that
        
        Perfumes
    - - Set the objective
      - Check the budget
      - Audience
        
        Who want to reach
      - Choose media
      - Launch campaign
        
        Tv, internet, radio, newspaper
      - Evaluate
    - - Attention
        
        Interest
        
        Desire
        
        Action
  - - - Many people will see
- - - - Producer
        
        to
        
        Cosumer
      - Adv
        
        No inbetweeners
        
        Cheaper for customer
      - Dis
        
        Is far
        
        The cost of transport are high
    - - Producer
        
        To
        
        Retailer
        
        To
        
        Consumer
      - Ad
        
        Retailer have the cost of distribution
        
        The retailer advertise your product
      - Dis
        
        Expensive
        
        One inbetweener
    - - Producer
        
        To
        
        Wholesaler
        
        To
        
        Retailer
        
        To
        
        1 more item...
      - Ad
        
        The wholesaler buy in bulk
        
        Less customers need
        
        Less transactions and paperwork
        
        No advertaising cost
        
        Less transport cost
      - Dis
        
        Less direct contact
        
        Takes longer to reach customer
        
        Poor reputation since a bad selling of the product
        
        Do not buy full range of products
    - - Producer
        
        To
        
        Agent
        
        To
        
        Wholesaler
        
        To
        
        1 more item...
      - Ad
        
        Local knowledge of the agent
        
        The same of the 3
      - Dis
        
        Import tarif and quota
        
        The same of the 3
      - Only when business sell in other country
  - - - Flete
        
        Ad
        
        Go door to door
        
        Dis
        
        Expensive
    - - Ad
        
        Cheaper
        
        Transport heavy things
      - Dis
        
        No reach every place
        
        Need the road haulage when it arrives
    - - Ad
        
        Heavy object
      - Dis
        
        You need a river or a canal
        
        Takes time
    - - Tuberias
      - Are cheap but only is expensive build them
      - Gas or oil
    - - Flete aereo
      - Quickly, safe, urgency, extremly expensive
      - For items of high value
    - - International trade
        
        First place to go
        
        Custom office
        
        If it is LCL
        
        Other company can open before you, therefore it has a risk
        
        Firm go with the invoice and shiping list
        
        3 Colours
        
        Green
        
        Pick up and go
        
        Yellow
        
        Pick up your things but they revise the paperwork
        
        Red
        
        Check the boxes and paperwork
        
        Clear your goods from customs
        
        or
        
        Custom clearance
        
        Bs wait for the stamps of the tax office
        
        Call a group of people called stampers
        
        To put them in the products
        
        Finally call the custom officer to check the stamps
        
        Then you can sell
      - Containers
        
        LCL
        
        Less container load
        
        Sharing
        
        FLC
        
        Full container load
        
        All you, is more expensive
      - Torns of goods
      - Cheaper than air but takes many time