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Breda University of Applied Sciences, Mateusz Mosor (224554) Veerle de…
Breda University of Applied Sciences
4 Core OM Processes
Supplier Relation Process
The relation between the supplier and buas is done by effecting communication. Buas is strive to contact the supplier within 2 days. effect communication is a key to stay into a good relatonship with your supplier (10,21)
Order Fullfillment Process
Application processing, course registration, internship, graduation and certification (9,16)
Product and Service Development Process
Sustainable Urban Logistics as new course from 2022, Data Science & AI as a new course from 2021(5)
Innovation in incorporating new technologies in education like Cradle Lab , Experience Lab or Taste Lab. (5,11,35)
Customer Relation Process
Open Days, Social Media Outreach, Introductory weeks (24,25,26)
Information sessions about campus life, and career opportunities (12,19)
Mental health support (37)
Strong relationship with alumni (1)
5 V's (23)
Variability 2/5
Demand changes based on an economic and global trend, for instance tourism which was impacted by pandemic and Data Science & AI experiencing surge in popularity (29).
Variety 2/5
BUas offers courses at HBO level and at University level. Across schools in Breda, Avans is the main competitor and in city alone, has approximately 15,000 students (3.). They also offer around 60 full time courses in comparison to BUas’s 23 (2).
Visibility 3/5
Exposure of students internationally in internships in companies like
CBRE
,
Ubisoft
,
Samsung
or
Hilton
(7, p. 28-29)
Presence in the rankings of recognised International Universities (3, p. 33)
Variation in Demand 3/5
Application peaks
Surge in popularity of certain courses
Unexpected economic or socio cultural changes
Volume : 2/5
7,038 students, 26% International (7, p .5)
885 Employees, 21% International (7, p .5)
23 degree programs and 23 minors (7, p. 12-17)
Core Processes
Education
Offer Education on Bachelor and Master level (20)
Offer campus to support the education (18)
Offer Trainings for professionals (14)
Research and Development
Support in research process by offering all of the campus facilities and labs (34)
Offer Professorships and Experts (13)
Type of Operation
MPO, IPO, CPO (27, p 19)
IPO
Information processing operations are being seen for example in registration for courses or application to the university itself where BUas is handling many personal data.(27, p 20)
CPO
Customer processing operation are seen in lectures where knowledge is being shared, and other social interactions like greetings at the entrance of the building.(27, p 20)
MPO
Material processing operations are used in kitchens where students prepare food.(27, p 20)
Services
Educational Programs
Bachelor’s and Master’s Degrees: Programs in Data Science & AI, Creative Business, Games, Hotel, Facility, Logistics, Built Environment, Tourism, Leisure & Events.
Research and Collaboration: Integrated learning and research opportunities with industry partners
Student Support Services (37)
Career Services: Guidance and support for career development and job placements.
International Office: Assistance for international students with admissions, visas, and acclimatization
Campus Facilities
Modern Campus: A green, safe, and compact campus designed to facilitate interaction, cooperation, and creativity
(19)
Library and Study Spaces: Well-equipped facilities for study and research
Market Structure
Buas fits in the monopolisic competition.(38)
There are 18 HBO’s in the Netherlands. They offer all studies, but each school is Unique from each other even though the schools can offer a similar studie.
B2C vs B2B
B2B
Partnerships with other institutions and companies like Sligro
Connections around the world allowing exchanges of students, work placements and trainings (15)
B2C
Students
Professionals
Lecturers
Product Lifecycle (33)
Established Reputation: BUAS has a strong presence, showing it's beyond the growth phase.
Stable Enrollment: The university likely maintains stable numbers, typical of the maturity phase.
Program Diversification: BUAS offers many programs, common for institutions in the maturity phase.
Focus on Innovation: BUAS prioritizes quality and innovation, a key focus in the maturity phase.
Order Winners are the standout features that attract students, while Order Qualifiers are the necessary conditions that make BUas a viable option in the first place. While integrated with internal development objectives we clearly see emerging focus on quality and dependability.
Order Qualifiers
Application Process: A clear and straightforward application process, including accessible guidelines and support. (9)
Dependability
Programs Offered: A diverse range of academic programs and specializations that align with students' career goals. (16)
Flexibility
Tuition and Fees: Competitive and transparent pricing, with information on scholarships and financial aid options. (17)
Dependability
Campus Facilities: Quality facilities, including classrooms, libraries, and study spaces, that support learning. (18)
Quality
Student Support Services: Availability of services like counseling, academic advising, and career guidance. (35)
Quality
Internship and Job Placement Opportunities: Strong connections with industries to help students gain practical experience and job placements. (7, p. 29)
Quality
Accreditation: The university must be officially recognized and accredited to ensure quality education. (7)
Dependability
Order Winners
Industry Connections: Strong ties with industries offer students internships and real-world projects. (7, p. 29)
Quality
Presence in the International Rankings: The quality of education at BUas is confirmed by international and national rankings (7, p. 29)
Quality
Strong Alumni Network: BUas has a alumni network that provides current students with valuable connections and mentorship opportunities, enhancing their career prospects (1).
Quality
Focus on Sustainability: BUas is committed to sustainability in its operations and curriculum, attracting students who are passionate about environmental issues and sustainable practices. (34)
Flexibility, Quality
International Focus: BUAS is known for its international approach, offering most programs in English. (7)
Quality
Organisational Structure
Public and Non Profit
BUAS likely uses a hybrid organizational design.
Combines different designs to fit the institution's needs.(32)
Functional elements: Departments organized by academic disciplines (tourism, logistics, media). (32)
Divisional elements: Programs operate semi-independently with their own staff.(32)
Project-based work: Cross-departmental cooperation for research projects and collaborations. (32)
Layout in different processes types
As many companies operates using hybrid layouts, BUas incorporates in their operations all 4 of them (27, p 113-114)
Cell Layout
The cantine in Frontier builiding presents with their buffet a typical cell layout (27, p 114)
Product Layout
In BUAS, self service ordering system called Mapiq, is typical example where the simple sequence of moves allows us to book a room. (27, p 114)
Fixed Position Layout
In the context of BUAS, this could apply to all the laboratories and campus itself. (27, p 113)
Process Layout
At BUAS, in Sibelicious, the kitchen division by tasks is a typical process layout. (27, p 113)
Mateusz Mosor (224554)
Veerle de Bruin (221532)
Anouk Veraart (223702)
Lilia Kersheh (224321)
GROUP 6