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Chocoindulgence - Coggle Diagram
Chocoindulgence
types of chocolate
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toffee
like fudge it feels more homemade to the customer so this could draw the customer in for being purchased.
branding
luxurious
colours like gold, black, silver and white
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packaging
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metallic
metal tags on the box, maybe even two clasps to open and lock the box which would make the chocolates seem even more valuable these would be in colours like gold or silver.
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price
reasonably expensive so it isn't in the price range for people who just want chocolate but aren't bothered about the branding or appearing luxurious but not so expensive people who may not earn to much money but want to appear rich and luxurious can still afford it.