ALMA User Journey
saw targeted advertising in social networks
blogger's ad
looking for a psychotherapist
received an email with a personalized newsletter
saw the article in Google
went to the site
saved link
leave to see later
viewing content
choose several psychotherapists
read reviews
checking prices
looking for similar social networks
get a free consultation
very expensive
come out
compare prices with other companies
retarget, we constantly remind ourselves,
subscribed to the newsletter
go to social networks
watch videos and all ads
view subscriptions and psychotherapists
came out
went to personal pages and analyzed the information
retarget, we constantly remind ourselves. We send a message with a free lesson to the mail
reviewed the prices and saved posts from which specialists you would like to try to take a session
saw targeted advertising on Instagram
went to the site
looked at the lists of psychotherapists
wrote a query to Google
got to know what kind of company it is
what services it provides and where it is located
set favorites who like and try to take a session
choose a date and time
make an appointment for a consultation
decide whether online or offline is needed
leave the page to view other offers
they buy a psychotherapy session from a competitor, because it is cheaper and offline tomorrow
retarget
went to the Facebook page to view the content
read the reviews
got acquainted with psychotherapists and read all available information
saved and left for later
target, a reminder of yourself in the mailing
to get the appointment on required time
to get additional information about the plan of action
As the clinic is very near to my house almost 200–300 meters it was a easy traffic free ride with no obstacles.
purchase multiple sessions under your insurance
choose a psychotherapist online and book a session on the same day
follow the link and create a personal account
offer to choose a psychotherapist, convenient day and time
unsubscribe
additional questions arise regarding the psychotherapy itself, awaiting an answer
gets a response quickly
signed up for therapy
waiting for a long answer
distracted
retarget
retarget
writes a query about therapy to Google
knocks out several tabs and familiarizes himself with all the offers
chooses another company because the offer is better
stops at us, because the recording can be made already for tomorrow
gets distracted and puts it off until tomorrow
recommendation of friends to use the services of our company
search for information on the website and in social networks
comparison of information, prices, dates, psychotherapists with other familiar sites
purchase several therapies with different psychotherapists
switch to another company with more favorable conditions
YouTube commercial
subscribed to see more recommendations
you receive an email newsletter about free days and hours
moved to social networks
Subscribe to the page to keep up to date with events
viewed the content and left
decided that they are not ready and not interesting yet