ALMA User Journey

saw targeted advertising in social networks

blogger's ad

looking for a psychotherapist

received an email with a personalized newsletter

saw the article in Google

went to the site

saved link

leave to see later

viewing content

choose several psychotherapists

read reviews

checking prices

looking for similar social networks

get a free consultation

very expensive

come out

compare prices with other companies

retarget, we constantly remind ourselves,

subscribed to the newsletter

go to social networks

watch videos and all ads

view subscriptions and psychotherapists

came out

went to personal pages and analyzed the information

retarget, we constantly remind ourselves. We send a message with a free lesson to the mail

reviewed the prices and saved posts from which specialists you would like to try to take a session

saw targeted advertising on Instagram

went to the site

looked at the lists of psychotherapists

wrote a query to Google

got to know what kind of company it is

what services it provides and where it is located

set favorites who like and try to take a session

choose a date and time

make an appointment for a consultation

decide whether online or offline is needed

leave the page to view other offers

they buy a psychotherapy session from a competitor, because it is cheaper and offline tomorrow

retarget

went to the Facebook page to view the content

read the reviews

got acquainted with psychotherapists and read all available information

saved and left for later

target, a reminder of yourself in the mailing

to get the appointment on required time

to get additional information about the plan of action

As the clinic is very near to my house almost 200–300 meters it was a easy traffic free ride with no obstacles.

purchase multiple sessions under your insurance

choose a psychotherapist online and book a session on the same day

follow the link and create a personal account

offer to choose a psychotherapist, convenient day and time

unsubscribe

additional questions arise regarding the psychotherapy itself, awaiting an answer

gets a response quickly

signed up for therapy

waiting for a long answer

distracted

retarget

retarget

writes a query about therapy to Google

knocks out several tabs and familiarizes himself with all the offers

chooses another company because the offer is better

stops at us, because the recording can be made already for tomorrow

gets distracted and puts it off until tomorrow

recommendation of friends to use the services of our company

search for information on the website and in social networks

comparison of information, prices, dates, psychotherapists with other familiar sites

purchase several therapies with different psychotherapists

switch to another company with more favorable conditions

YouTube commercial

subscribed to see more recommendations

you receive an email newsletter about free days and hours

moved to social networks

Subscribe to the page to keep up to date with events

viewed the content and left

decided that they are not ready and not interesting yet