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Social Psychology - Coggle Diagram
Social Psychology
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Case study: Haney, Banks & Zimbardo (1973), Stanford prison experiment
Aim: to investigate whether being assigned as a guard or a prisoner would result in significantly different reactions on behavioural and emotional measures as well as assess peoples ability to cope and adapt to the situation.
Participants: 22 male participants selected based on questionnaire and interview responses. Randomly assigned to role of guard or prisoner.
Method: created an experimental simulation of a prison in the Stanford University psychology department. Guards worked in sets of three, working 8-hour shifts and prisoners were confined 24 hours a day. To simulate authentic prison situation, participants were arrested without warning in their homes and taken to the local police station be fingerprinted, photographed and charged. Prisoners were given uniforms and referred to by number only Guards were also given uniform. Behaviour was observed.
Results: Within hours, guards has begun harassing and insulting prisoners and assigning pointless punishments such as push ups. Prisoners became submissive and eager to please guards leading them to inform on each other. Prisoners suffered emotional breakdowns, one so severely that it led to the experiment being terminated. Incidents such as a rebellion and mass escape plan were also reported.
Conclusion: people readily conform to the social roles they are expected to play, especially roles which are strongly stereotyped (e.g. prisoner and guard). Findings support situational, not dispositional explanation of behaviour.
Evaluation:
Limitations: findings could be explained by demand characteristics - post - study interviews asserted that they were just acting, thus, acting as a potential extraneous variable and lowering the ecological validity of the experiment. Lacked population validity - only male college students in USA, as well as small sample size (22). Highly unethical.
Strengths: recorded conversations suggested that prisoners reacted to the situation as if it was real. Useful in deducing how status and power operate in groups.
Power and status
Status: how important members of a group think and individuals position is. When status is linked to power this is known as: social power. In general power in the ability to influence or control the thoughts, feelings or behaviours of others.
Types of power
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Legitimate power: a status or position which gives authority over those with less status or authority.
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Obedience
Case study: Milgram (1963), 'Behavioural study of obedience'
Context: post-world war 2 America when behaviour of Nazi party was being questioned. Some said that 'Germans were just different' (behaviour was dispositional), however, Milgram believe it was situational, thus devised this experiment.
Aim: to investigate what level of obedience would be shown when participants were told by an authority figure to administer electric shocks to another person.
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Obedience: a form of social influence elicited in response to a direct order from an authority figure *Note: compliance and obedience are not the same - compliance does not need to involve an authority figure.
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Conformity
Case study: Asch (1951), 'Effects of group pressure on modification and distortion of judgements'
Aim: to investigate the extent to which social pressures from a majority group causes a person to conform.
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Conformity: occurs when a person adjusts their thoughts, emotions or behaviours to agree with an individual or group.
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Social norms
Social norms: an individual's expectation of how others expect them to behave an their expectation of how others will behave in any given social situation.
Descriptive norms: what is commonly done and which motivate by providing evidence of what is likely to be effective action
Injunctive norms: what is commonly approved/ disapproved and which motivate by promising social rewards/punishments.
Case study: Cialdini (2006), 'Managing social norms for persuasive impact'
Aim: to investigate the 'focus' theory of normative conduct, which asserts that norms are only likely to influence behaviour directly when they are given attention and are therefore noticeable in consciousness. Hypothesised that messages focused recipients on injunctive norms would be superior to those that focused on descriptive norms.
Participants: 2655 visitors to pacific Forest National Park, USA. Park had reported problem behaviour of visitors stealing 14 tons of petrified wood each year.
Method: naturalist experiment. Experiment had four independent variables: injunctive and descriptive normative information, and positive or negative statement wording. Dependant variable was proportion of wood stolen. Injunctive signs were: 'Please don't remove the petrified wood from the park' (negative) and 'Please leave petrified wood in park' (positive). Descriptive signs informed about past behaviour e.g. 'Many visitors have removed the petrified wood from the park, changing the state of the petrified forest' (negative).
Results: messages that used descriptive normative information was most likely to increase theft, whereas messages that used injunctive normative information was most likely to reduce it.
Conclusion: findings support the focus theory and that the type of normative information presented can dramatically alter how people respond to messaging.
Evaluation
Strengths: use of naturalistic experiment increases ecological validity, large sample (n = 2655) and fact that they used convenience sampling increases population validity as they were genuine park users.
Limitations: Use of naturalistic experiment also makes it difficult to establish cause and effect due to relatively uncontrolled variables e.g. no evidence to suggest that park visitors altered their behaviour because of the sign or that they even read the signs.
Group social influence
Social influence is the effects of the (real or imagined) presence of actions of others on the way people think, feel and behave. Note: a group is two or more people who interact with each other, influence each other and share a common purpose.
Compliance: when someone changes their behaviour at the request or direction of another person due to consequences of changing behaviour. E.g. child swearing at school will likely be punished for swearing and rewarded for not, thus, stop behaviour at school to comply with rules, not because the want to.
Identification: when someone changes their behaviour not because it is intrinsically rewarding but because of how it impacts a relationship the have with a person or group. Unlike compliance person believes in behaviour change (but only around group or person), thus, is based on the perceived importance of the relationship. E.g. if in a group where most people are vegan/vegetarian, meat eaters may discuss reducing meat intake around group but then return to normal dietary patterns after.
Internalisation: when a person changes their behaviour because the behaviour is intrinsically rewarding to them. More likely to occur if influencer is credible, change is consistent with preconceptions and is beneficial to the person being influenced.