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Consumer Profile - Coggle Diagram
Consumer Profile
How
Shop
In person
Charity shops
Small businesses
Online
Second hand stores
Ebay
Vinted
Small shops
Etsy
Find products
Online
Social media
Advertisements
In shops
Advertisements
On the shelf
Read/ Listen
Adverts
Recommendations
Radio/ Television
Socialise
In person
Clubs
Meetings
Being "out and about"
Where
Work
Outdoors
With plants/ animals
National parks
Conservation
Live
National parks
Rural towns
Mountainous areas
Forrests
AoNBs
Travel
Abroad
Educational sites
Geographical landscapes
Locally
Educational sites
Viewpoints
What
Use the internet
Identification
Research
Socialising
Read/ Watch/ Listen
Radio
Podcasts
Factual/ educational
Documentaries
Audiobooks
Non-fiction books
Plants
Trees
Animals
Buy
Food
Healthy
Clothes
Outdoors
Sustainable
Books
Non-fiction
Educational
Behaviour
Hobbies
Walking
Hikes
Day walks
Water sports
Paddle boarding
Canoeing
Kayaking
Reading
Cooking
Crafts
Crochet
Knitting
Gardening
Spend free time
Outside
Walking
Gardening
Meeting friends
Hobbies
Eat
Vegetarian
Vegan
Healthy
Sustainable
Demographics
Income
Middle band
Amount
£20,000 to £28,000 per year
Sufficient
Gender
Male
Female
Other
Shopping habits
No overconsumption
Replace old
Only buy unsustainably when necessary
Psychographics
Age
14-18
Young rangers
Curious
Learning
19-29
Learning
Starting careers
30-60
Learning
Teaching
Background
Family
Sporty
Outdoorsy
Hobbies
Traits
Smart
Reading
Nature
Being outdoors
Caring
Animals
Plants
Nature