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MARKETING - Coggle Diagram
MARKETING
1/ Overview
Definition
History
Roles/importan
Marketplace, customer
Customer value, CRM, Customer lifetime value
7/ Products & Branding
Branding
Service marketing
Product
Branding Strategies
Packaging strategies
2/ Corporate strategies & Marketing planning
Corporate strategic planning
Global marketing today
How to enter international market
Marketing strategies & Marketing mix
5/ Consumer market & Buying behavior
Business market & Business Buying behavior
Definition
Buyer/Business buyer decision makiing process
Influence factors
Related parties joining in the process
6/ Market segmentaion strategies
Market segment, segmentation
Segmentaion strategies
Market targeting
Differentation & Positioning
10/ Promotion
Promotion mix
Intergrated communication, emarketing, digital marketing
Effective communicating process
Personal selling
3/ Analyzing the marketing environment
Definition of marketing environment, Micro environment, Marco environment
PESTEL model analysis
Các loại cấu trúc thị trường cạnh tranh
4/ Marketing information system
Marketing information & Customer insight
Marketing research & Market research
Analyzing & Assessing marketing information
8/ Pricing
Definition & Types
Major pricing strategies
Factors affecting pricing decision
9/ Places/Marketing channel
Marketing logistics & SCM
Retailing (trend & development)
Wholesale (types & trend)