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contentpreneur - Coggle Diagram

- - - - Paid, Earned, Shared, Owned Media (PESO) :!!:
        
        Third Party Validation comes from earned media - where exposure is earned through recognition without direct payment
        
        However, brand-contpreneuar partnerships can "masquerade" as earned media when really they may be paid media
        
        Influencers/contentproneaurs absuing trust and expertise to advertise
        
        Insatnces of influencers not disclosing ads/sponsorshiops
        
        :!:digital media theory:!:
        
        Third Party Validation is about "Third-party endorsements serv[ing] as social proof, reassuring consumers that they are making informed choices supported by the experiences and opinions of others. Whether through customer testimonials, influencer collaborations, or media features, these endorsements help overcome consumer skepticism." (GeistM, 2024)
    - - Blogs
      - Videos
      - User Generated Content
      - Backlinks, SEO, etc.
      - Reviews, Testimonials
- - - - Smaller follower count but higher, more dedicated engagement
      - Under 100k followers
      - Often more niche, more specific audience (identity, demographic, etc.)
      - :question: Big brands co-opting the aesthetic of smaller content creators for audience trust/appeal?
        
        Example: Bulla Cream Lady (TikTok)
        
        Connects to idea of Third Party Validation -- Bulla is using the aesthetic of the small creator to increase audience trust and making it feel like someone "like" the audience recommends the product
    - - More than 100k followers
      - Higher follower count, but less dedicated engagement (i.e. less "dedicated" followers)
- - - - Algorithmic Audiences Theory is more so about human and non human factors indflunencing what consumers watch. not super relevant for the area im heading in
- - - - :question:When audiences/content consumers are advertised to via content creators they ask:
        
        Why is this content creator advertising this to me :question:
        
        Does the creator actually like it :question:
        
        ...or are they being paid :question:
        
        Paid Media
        
        :question: Contentpreneurs and Monetization Through Brand Sponsorship/Advertising with Considerations on Audience Trust