Carrodise
Branding
PreWork
Barriers to success/hesitations for visitors
1: rough history
Sponsors/Partners
Vision
Carrodise: Newcastle’s Unexpected Urban Island
Nestled in the vibrant heart of Newcastle, Carrington—fondly known as ‘Carrodise’—is an urban island where vibrant heritage meets a dynamic new vision. With its rich maritime history and authentic Aussie charm, this community seamlessly blends its industrial past with a forward-thinking outlook.
At the heart of Carrodise is a community that thrives on connection, creativity, and collective pride. Independent businesses come together to create a neighbourhood where everyone feels at home. Whether you're a local, a visitor, or an explorer, there’s always something to discover—be it a historic pub, a bustling market, or a hands-on workshop. Carrington offers a genuine experience for all.
Driven by a commitment to sustainability and collaboration, Carrington is undergoing an exciting transformation. Embracing its past while forging a brighter, more inclusive future, the area is alive with events like the famed Carrington Crawl and the Saturday Parkrun. Experience the beating heart of Newcastle’s most unexpected gem.
Come for the history, stay for the community, and leave with a story. Welcome to Carrodise.
2: location - bridge
3: perceived perception of an industrial/ not much happening
4: transport
Location
Categories
Dine: For places to eat and drink.
Play: For activities, workshops, and events.
Explore: For local attractions, live music, and unique experiences.
Business types
Hospitality
Corporate
Industrial
Retail
The Pitch
Accommodation
Largest port in the world
Inspo districts
Know | Believe | Do
Health
inspo
Trevor Dickinson's print 
Audience
National & International Tourism
Regional Corporate Partners
Newcastle & Hunter Valley residents
What do they want?
What do we want them to do?
What do they want?
What do we want them to do?
What do we want them to do?
What do they want?
Exposure of their brand in like-minded contexts
Get behind our vision and promote their involvement with out district on their networks
Discover unique experiences
Be in the know of new happenings
Travel to unique places
Stay in Carrodise
Dine in Carrodise
Experience Carrodise
Book out our Airbnb's
Go out for breakfast / lunch / dinner & everything in between
Parkrun
Workshops / Experiences
Live Music Events
Shop
Discover unique local attractions
Come over the bridge and discover what's on offer in Carrington
Support local businesses
Investor Pitch
What we're already doing
our big vision of the future
Ask: If this is a vision you want to be involved in we'd love to hear from you.
Elevator Pitch
Carrodise is Newcastle's unexpected urban island
Who (problem)
We (what we do)
For (customers)
Nestled in the heart of the city, Carrington—fondly known as ‘Carrodise’—is where vibrant heritage meets a dynamic new vision.
Valur Proposition
Verb, verb, and verb noun
Discover, connect, and celebrate community.
Who we are