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Social Influence - Coggle Diagram
Social Influence
Types
Kelman
Compliance: Superficial Infl, due to Src's Power/ Rule
Identification: Infl by likable Person, Eg: Sc on BabaRamDev
Internalisation: Complete Infl, due to Src's Credibility, Accept in Letter&Spirit
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Mechanisms
Conformity
Normative SI: Dowry, CasteEndogamy,
Child Marriage
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Factors: Numerical Strength, Unanimity, Ideological Compatibility
Complaince
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Techniques
Foot in the door: SBM, UCC
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Affecting Others Attitude/ Thoughts/ Behaviour Consciously or Otherwise, Eg: Media, PeerPressure, Propaganda