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Chapter 1 - Coggle Diagram
Chapter 1
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Improrant of brands
Consumer
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Promise, bond, or pact with product maker
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Definition of brand
Name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group or sellers and to differentiate them from those of competition.
Definition of product
A product is anything we can offer to a market for attention, acquisition, use, or a consumption that might satisfy a need or want.