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Technical SEO - Coggle Diagram
Technical SEO
Site Speed
Importance
< 2 sec
conversion :arrow_down: 20%
:arrow_up: traffic
:spider: crawl faster
Factors
Total download time
Time to first byte
Full render time
Tools
webpagetest.org
waterfall graphics
improve cache
content delivery network
3rd party plugin
Google's PageSpeed Insights
analyze
offer best practices
Duplicate Content
x penalty
canonicalization
www.domain.com
domain.com/index.html
Domain.com
www.domain.com.index.html
Solution
server site redirect
select 1 official version
rel canonical tag
header of the page
Structured Data
Function
define ur content for SE
gain visibility
rich snippets
knowledge boxes
Schema.org
collaboration
Bing
Yahoo
Yandex
Google
How to add?
microdata markup
manual
JSON-LD
Javascript
Google's structured data testing tool
Internal Links
XML sitemap
search console
indexed page count
robots.txt
:chart_with_downwards_trend: site directory
meta robots tag
noindex, nofollow
noindex, follow
URLs
Components
Domain name
custom name
important keywords
unique
precise
Top level domain (TLD)
.com
.net
.org
Subdomain
www
separate entity
authority calculate differently
Slug
pages other than homepage
actual address
subfolders
multiple words
hyphen
the best practice
underscore
plus
Protocol
HTTP
colon slash2
HTTPS (secured)
Website Update
404 page
URL redirect
advantage
seamless
automatic
components
redirect
301 redirect
permanently moved
302 redirect
temporary
x pass authority
site maintenance
:red_cross: duplicate redirect
source/original URL
destination/URL