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SEO Fundamentals - Coggle Diagram
SEO Fundamentals
SERP layout
Organic result
10 blue links
Paid results
Top 4
Featured snippets
quick/summary answer
authority websites
bullet points
table
paragraph
Shopping result
product listing ad
carousel post
image
price
review
Site links
business name/domain
top 5 of organic search
Image packs
horizontal row
Google image search
In-depth articles
broad/ambiguous
authoritative blogs
Knowledge card
:red_cross: SEO effort
Knowledge panel
right side
general info (company)
Local packs
website links
address
direction
contact no.
How SE works?
Indexing
x index everything
low quality
no index
duplicate
Steps
organize
analyze
store
Ranking
signal of trust & authority
Recommend based on needs
personalized
relevant
user friendly
Crawling
Method
fetch previously crawled content
discover new content
dynamic
always expanding
how often
how many pages
which sites
Penalties
Definition
Action
demote
violate policy
remove
manipulate index
Importance
maintain reputation
relevant
high quality
prevent wastage
expensive
How?
specialized team member
search quality user report
automated systems
optimization algorithm
SE Pioneer
International SEO
Hreflang
Country Code Top Level Domain
:red_cross: Google translate
HTTP vs. HTTPS
protocol
security certificate
encrypt communication
referral data
under direct traffic