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yoummday case study - Coggle Diagram

- - - - leading
      - lagging
- - - - aha moment analysis
    - - define forever users
      - identify aha moment for forever users
      - build hypotheses for aha moment
  - - - identify reasons to retain
      - generate hypotheses to test for retention
      - quantify/prioritize reasons to churn
      - validate/quantify hypotheses of aha moment with forever users
      - quantify aha moment hypotheses
      - qualify the pains behind the reasons to churn
        
        why churn after termination of current customer project?
        
        why dissatsified with project?
        
        why feel lack of appreciation?
        
        why is lack of interaction with other talents on same project reason to churn?
    - - qualitative interviews with "forever" users
      - survey churned users on top reasons to churn --> select from reasons found in previous survey results
      - survey forever users to quantify/validate aha moment
      - formulate hypotheses in test cards
      - define sample sizes for quantitative survey
      - define sample size for qualitative interviews
  - - - verification process
      - metric
      - success condition
      - hypothesis/belief
    - - depend on hypothesis
      - could be a (semi-)manual action dressed as automation
      - could be a trap-door and measuring talent engagement
      - creative quick and dirty solutions/dev-implementations IF APPLICABLE
        
        low-code/no-code tools
        
        AI + low-code/no-code tools
        
        technically slightly independent from existing tech stack
      - EXAMPLES!!!!!!!!!!!!
    - - Split by impact/effort
        
        impact: quick business case
        
        effort: human-days
    - - stakeholder list???
        
        who?
        
        what role/opt-in type?
      - pitch
        
        structure
  - - - Analysis, Discovery, Quick-wins
    - - bigger test cards
  - - - here is the problem
      - pitch them solution direction & half solutions
      - engage with team to complete the plan --> generate high ownership
    - - why is this a pain?
      - why should you care?
      - what's in it for you if we solve this pain together
      - what happens if we don't solve it together?
- - - - problems to solve
      - Solutions as OKRs