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COM2602 CONCEPTS FOR BLURPING - Coggle Diagram
COM2602 CONCEPTS FOR BLURPING
Communication
A mechanistic view of communication
Dividing communication into parts
Communication as the transfer of signals
The components of communication
Measurability and efficiency
An interactional view of communication
Communication as interaction
The centrality of meaning
The utility of mechanistic and interactional approaches
Organisations
Organisational communication and its constituent fields
Business communication
Management communication
Organisational communication
Corporate communication
Public relations
Marketing communication
The strategic role of communication
Defining ‘strategy’
Extensions of the strategic concept
Strategic planning
Strategic thinking
Strategic management
Strategic decision making
Levels of strategy
Enterprise strategy
Corporate strategy
Business strategy
Functional strategy
Operational strategy
The relationship between strategy and communication
Strategy communication
Communication strategy
Communication of strategy