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SOCIAL MEDIA MARKETING WITHOUT GREENWASHING - Coggle Diagram
SOCIAL MEDIA MARKETING WITHOUT GREENWASHING
POSITIVE EFFECTS
Sustainable business growth
CSR growth
Strengthen brand reputation
An eco-friendly world
Increase in consumer confidence
POSSIBLE STRATEGIES
clear messages
Proof you can trust
Consumer education
Fair comparisons
Building loyalty
Certification & ecolabel easy to understand
Regulary reporting progress and impact
HOW TO REACH
Countinous clear and honest communication with verifiable facts
Third party verification
LOOK FOR EXAMPLES OF BEST PRACTICES
Inditex
Nike
LVMH