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Unit 3 & 4 - Coggle Diagram
Unit 3 & 4
Operations Management
Quality Management
Quality Assurance
Quality planning, quality standards, and quality audits are essential components of ensuring high-quality products and services.
Total Quality Management
The focus is on customer satisfaction, continuous improvement, employee involvement, and fostering supplier partnerships.
Quality Control
Inspection and testing are crucial for maintaining quality control, while statistical process control (SPC) is essential for preventing defects.
Operations Strategy
Inventory Management
Inventory control systems are crucial for managing inventory, ensuring efficient inventory management, reducing turnover, and reducing stockout costs.
Lean Manufacturing
The focus is on waste reduction, process improvement, and just-in-time (JIT) inventory.
Production Planning
Production scheduling refers to the process of scheduling and organizing the production of goods and services.
Technology Integration
Automation, Information Technology (IT), and Robotics are all crucial aspects of modern society.
Location and Scale
Supply Chain Management
This includes supplier selection, inventory management, logistics and transportation, and supply chain relationships.
Production Capacity
Demand forecasting, capacity planning, capacity utilization, and economies of scale are crucial strategies for managing and maximizing resources effectively.
Facility Location
This involves conducting a thorough market analysis, evaluating costs, determining site selection criteria, and utilizing location planning tools.
Marketing
Analysis
Competitor Analysis
This outlines the strengths and weaknesses of competitors, their product offerings, pricing strategies, and marketing channels.
Customer Segmentation
The data includes demographics such as age, gender, income, psychological factors like lifestyle, interests, values, behavioral factors like purchase history and usage rate, and geographic factors like location and climate.
Research
This includes conducting customer surveys, conducting focus groups, analyzing market size and growth, and observing industry trends.
SWOT Analysis
The internal capabilities, weaknesses, opportunities, and threats of an organization.
Strategy
Pricing
Cost-based pricing, value-based pricing, competitive pricing, and psychological pricing are various pricing methods used to determine the cost of a product or service.
Promotion
Advertising, public relations, sales promotions, direct marketing, and social media marketing are all essential strategies for businesses to reach their target audience effectively.
Product Positioning
The company's unique selling proposition (USP) is a key factor in establishing its brand identity and image, as well as promoting its product differentiation.
Place
Supply chain management involves managing retail channels, logistics and transportation, and partnering with channel partners to ensure efficient operations.
Target Market
This includes an ideal customer profile, customer mapping and a good customer relationship management