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CHAPTER 01, CHAPTER 2 - Coggle Diagram
CHAPTER 01
ORGANISATION
Organisational communication and it's constituet fields
Business communication
Organisational communication
Managerial communication
Corporate communication
Marketing communication
Public Relations
COMMUNICATION
Definition
Categories defining communication
A mechanistic view
An Interactional view
The utility of mechanistic and interactional approaches
STRATEGIC ROLE OF COMMUNICATION
Define 'strategy'
Extentions of strategic concepts
Levels of strategy
The relationship between strategy and communication
CHAPTER 2
The principles of communication integration
Market orientation
Allign messages from all sources
Implemeeent throughout the organisation
Make integration a strategic imperative
Recognise communication integration's limitations and avoid the pitfalls
The management of communication integration
Rules or directives
Sequencing
Routines
Group problem solving
Defining communication integration
The evolution of communication integration
Integration of coporate identity