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Unit 1 - Coggle Diagram
Unit 1
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Strategy Formulation
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SWOT Analysis(Identifies strengths, weaknesses, opportunities, and threats.)
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Technological Influences
Artificial intelligence (e.g., personalization, chatbots, data analysis)
Digital marketing (e.g., social media advertising, search engine optimization)
Automation (e.g., job displacement, increased efficiency)
Research and development (e.g., innovation in products and services, technological breakthroughs)
E-commerce (e.g., online shopping platforms, impact on physical stores)
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Environmental Influences
Recycling (e.g., waste management, circular economy)
Pollution (e.g., air pollution, water pollution, impact on health)
Sustainability (e.g., renewable energy, resource efficiency, ethical sourcing)
Ethical considerations (e.g., environmental impact of products, fair labor practices)
Climate change (e.g., regulations on carbon emissions, impact on resource availability)
International Influences
Trade barriers (e.g., tariffs, quotas, non-tariff barriers)
Globalization (e.g., increased interconnectedness, outsourcing)
Exchange rates (e.g., impact on import/export costs, competitiveness)
Cultural differences (e.g., consumer preferences, business practices)
Global economy (e.g., economic growth, recessions, currency fluctuations)
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